Stick Your Genius Idea Here :)

You lose clients if you can't distill your message into one sentence.

Here's a secret I share in my coaching programs: Summarize your crucial point on the back of a business card.

Stick it there.

If it doesn't fit, rip it up and start again.

Why?

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Clarity.

When something isn't crystal-clear in your head, how can you explain it?

Always think: What is the paramount reason for writing this?

It could be a cover letter for an AEC bid or a client email.

Or you're creating a new marketing presentation .

You have to stay on message.

Or you risk losing peoples' attention and trust.

When you have clarity, you feel confident.??

And you'll be a concise communicator who has more clients.