Steve $161 in FB ads, $60k In Sales. Details Inside.
Join me in congratulating Steve for $161 in Facebook ads spent to generate $60k in sales.?
(I don't have my ROI calculator handy, but I'm pretty sure his ROI is higher than Snoop Dogg.)
What's especially interesting is…
* The ad is just a few sentences long
* He tested only one single ad
* There were no pixels, retargeting, or 47 split tests to worry about
* No lookalike audiences, webinars, tripwires, or Frankenstein funnels
* No scale only 20% per day to not throw off the algo
* There was no $10,000 "test ads" donated to Zuck and Uncle Visa
Just 1 single ad with a great offer.
Part of what we teach people inside our mastermind is to stop majoring in the minors.
I'm not saying you won't improve your ads with a green button vs a red one, or by testing Facebook messenger, or by having 20 odd follow up retargeting ads.
But before you do those things, get the offer right.
Perry Marshall calls this Forest, Trees, Leaves.?
You focus on the really big shit first - the whole forest. Then you start tweaking the medium size trees and then the little tiny leaves.
Steve's ad epitomizes this. Just one hard hitting great ad with a great dramatic demonstration.
Well done Steve.
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