Steps To Scale Your Business

Hi all. Found an excellent article that I am sure many will relate to. Hope you get something useful out of this...

A start-up building traction with the market is like a car changing from first gear to second – it feels like a small win to gain a little momentum. But it’s not until you try to change from second to third gear that you’ll find out whether your business is built for growth. The skill in scaling is balancing customer acquisition, your people and your systems. With these solid foundations you can then give your business all the fuel it needs to go far.

Secure consistent customer acquisition

Sales and marketing comprise the biggest percentage of the business game. Bringing on enough customers, at high enough margins, in big enough quantities, will ensure your income is somewhat predictable, which means you can afford to scale and grow.

Hire a capable and committed team

Without a foundation of talented and reliable people supporting you, it’s very difficult to scale and pursue every opportunity presented. If your team is dysfunctional, your growth will happen on shaky territory, putting everything at risk.

While having money doesn’t automatically mean team members are loyal and committed, having the means to hire talent with the right skills is a good start. Skills and experience may be the elements you look for initially, but the real clincher is whether the person has the right attitude. Shortlist by capability, but hire by commitment, because you want someone who is prepared to work hard for the right reasons.

Looks like really useful info, eh? Just click here to find out more. If you’d like to share perspectives or discuss how it relates to your business, call me on (0467) 749 378 or email me at [email protected].

Thanks,

Robert