Steps for Keyword Research in SEO

As we all know If are working in SEO or want to grow your carrier in SEO, You should know how to select SEO for the website on which you are going to start SEO.

First of all, What are Keywords?

The keyword is a word or phrase which people are typing into the Search Engine to find what exactly they are looking for.

?A website that is well optimized for search engines with the proper content? "speaks the same language" as they are searching on Google, Bing.

?Keywords are one of the very important elements of SEO, all SEO depends on the Keywords. Right keyword selection is the one of challenging parts of SEO.

Types of Keywords:

?There are multiple types of keywords existing in SEO

Exact Match Keywords: -

An exact match keyword is the most specific of all types of keywords, Most people are using this keyword on their website. When this is applied to web page content, your webpage will only show if the person is searching for your exact keyword on a search engine, or a close variation of your keywords, like misspellings as singular and plural forms, and abbreviations your page will show on that time.

Phrase Match: Phrase type is beneficial when you need a keyword in an exact phrase. for example: “best keyword research”. Keyword position won’t be impacting much on search engines; however, it will bring in traffic, that your keyword might be getting for phrase search by the audience.

?Broad Match: - A broad match offers the most attain with the least relevant content.?

Keyword Density:

Did you know what is Keyword Density?

Keyword Density refers to the number of times a keyword appears on a given webpage as a ratio or percentage of the overall word counting.

High-Density Keywords:

?If a keyword appears too often on any specific website, search engines will downgrade the website and it will then appear lower down in search results when the user searches.

Keyword Density = (Nkr / Tkn) x 100

Density = your keyword density

Nkr = how many times you repeated a specific keyword

Tkn = total words in the analyzed text????

Keyword Research

Keyword research is the most important part of Search Engine Optimization your performance will depend on the selection of your keywords.

Importance of Keyword research in SEO

?The keyword may be defined as words or in terms (which include 2-3 words or greater phrases) that the users type into the search engine to be able to find records or visit websites that exist on Google with the same keywords and search engine will show your website in that searched keyword.

Methods of Keyword Research in SEO

There are multiple methods available in the market for keyword research used within the tools:

Identify Core Keywords

Do research on related search phrases

Create a list of key terms with long-tail and short-tail keywords

Use the Google Keyword Planner tool to search keywords

Explore your competitors and what they are using

Optimize your content according to your keywords

Content Optimization

You've spent a lot of time to writing content for your web page but if your content does not exist keywords then that will be totally waste-now take some time to optimize it according to the targeted keywords. Go through one keyword at a time during the work, and give attention to the page of your website that corresponds to that specific keyword.?

There are multiple tools available in the market which help us to search the keywords like:

Semrush

Ubersuggest

Alexa

And most important is Google Keyword Planner.

For more information related to keyword research, you can connect with me:

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