Steps that will guide you on how to send cold emails

Having a step-by-step process for any business-related work helps you achieve more results in less time and it allows you to use your time for more productivity. The same goes when you come to sending cold emails for your business. The following seven steps will help you master the art of cold email, evade spam filters, increase deliverability, and obtain results that matter to your company.

1. Second, does the email domain matter?

Though it's not necessary to set up a second email domain, there are some cases where having a second email domain helps. When you have a huge sales team, it's not easy to maintain quality control. Also, if you need to send out lots of emails in a very short period because your prospecting email list is huge, In addition, it helps you to maintain the process and save time. Furthermore, if you're sending a lot of on-boarding and transactional emails from one domain, including lead nurturing sequences, you don't want to take any chances. In such cases, you might opt for a second email domain to smoothly run your cold emailing.

1. The number of emails sent per day?

In all seriousness, the question of how many emails you should send each day, week, or month isn't one you should be considering. The actual issue, and the one that counts the most, is how many leads do you want to close every day, week, or month? You should adhere to some rules rather than just sending out bulks of emails during cold emailing. Would you prefer to just send out 500 emails a day and get around 200 responses and really few closed, or would you prefer to send 100 emails a day getting 40 responses and 25 closed? The number of emails you send out every day should be based on quality rather than quantity while you do cold emailing.

1. What cold email tool to trust?

When you look up tools, there are tons of them, but everything is specific to one category, whether that's email marketing, lead generation, or cold emails. The idea is not to utilize an email marketing platform, for example, for cold email outreach or vice versa. Email marketing solutions are excellent for sending large volumes of emails quickly. Cold emails, on the other hand, MUST NOT be sent as a blast. This is significant since it improves email deliverability and helps your messages appear in the primary tab. As a result, use a cold email solution that has an excellent sending algorithm.

When you go through this process step by step, you get to know that you need to be way more careful when you are sending cold emails. You need to do thorough research about your prospects to whom you will be sending the email and never send cold emails in bulk. This will reduce your chance of getting more customers.