Here’s a brief review of the steps of email marketing:
- Define your audience. Identify the various demographics of an ideal customer.
- Set goals. What is the purpose of your email campaign?
- Choose an email marketing platform. It can help you streamline everything from creating your email list and sending emails to evaluating analytics.
- Determine campaign type. How will your emails be coordinated? What is the CTA for customers?
- Build an email list. Do this organically and make sure everyone has opted in.
- Segment your list. For further customization, create unique emails for segmented groups within your email list.
- Create your email. This content will determine whether customers engage further with your business.
- Test your email. Create variations of email elements to see what is most effective.
- Measure your results. Use analytics to see if you’re reaching your goals and how you can improve.
And don’t forget to?comply with the law. Be transparent, and make it easy to unsubscribe.
