Steps in Creating Internal Communication Tactics:
Geoffrey Martine Mutalemwa
Chief Executive Director at Maziwa Makuu Project, HR & Digital Consultancy
Key Steps Include: - Align on the objective, agree on a strategy and tactics, execute tactics and host regular meetings to follow up.
You are advised to find the right tools for your team to use. What works for one team might not be ideal for yours, so choose the tools that are going to be the most useful to the work you do. Then, take the time to train your team on how to use it so everyone can get the most from the tools.
Make sure you are approachable with all members of the team. Create an environment where they feel to opening up with questions and problems they might have by encouraging them to share.
Do not forget to bring every team member on board for meetings because you never know who could have the next big idea.
How can different Businesses Apply those general steps to their specific Content Marketing Needs:
Be advised to apply those steps by knowing your business, your products, and your team’s communication challenges. You can work together to create a process that is ideal for your team.
Know your goals and what you and your team need to achieve. Encourage them all to get involved and share thoughts, ideas, and opinions. You want your team to feel comfortable engaging with you.
Just ask everyone on your team to feel free and contribute content ideas. Everyone has different ideas that are worth being shared.
If one wants to build excitement around his/her brand, your team can help to do that when you Co-Create Content.
You need to set goals, define the content need, divide the work, and discuss any problems and challenges that have come up.
And, stay in touch with your team and allow everyone the opportunity to make their voice be heard.