Steps to craft a story that engages the audience.

Humans have used stories to connect, express their emotions, and share their experiences. Using narratives to acquire new knowledge is fundamental to the human condition.

According to studies, the brain makes the neurotransmitter oxytocin when a reader starts to feel like they know the characters in a book. Humans have biological wiring that makes them more receptive to the narrative than they are to numbers and statistics.?

But even though storytelling has proven to be one of the most successful communication, many businesses fail to harness its potential in their marketing correctly.

Stories are the most captivating approach to attract your audience's attention and better deliver the message you want them to hear. Storytelling is a powerful marketing tool because it helps you connect with your audience and reach more people.

Suppose you want your audience hooked on your tale and rocket your business's success. In that case, you need to weave your message into a fascinating narrative that connects with emotions.?

The question then becomes, "How do you do it?" Apply this straightforward, five-step approach to any of your tales for maximum resonance and impact in your writing. It's the same one I use to help my customers expand their online communities by making their tales more engaging.?

Stop running behind the figures and statistics; it doesn't engage the audience. Audiences always love stories that create thrill and suspense. You should convey your message to reach the reader's emotional level. But, Do you know how to craft a story? No? We understand most people have the habit of telling a story in a speech while most of them create a small message in a story.

Storytelling will not only keep your audience engaged but also help you to connect with them.

Strengthen your Content with Storytelling

Bringing your journey to the audience is an effective way to keep them interested in your company. The audience doesn't want filtered content with statistics, forecasting, and promises. They want something real, something that makes them believe you. The audience has gotten tired of viewing the same content each day, and so, for that crafting, the story is the best option.?

Storytelling can be done in both visual content and written content. It puts life into boring content.?

The most crucial part of storytelling is that it should be unique. But your content team doesn't know how to prepare a story? Then, we've got you covered.

Here we have a step-by-step guide to making the team write a story:

1. Set a strategy

The team came up with a strategy and got approval. Once the system is approved, they will print it out and hand over the document to each team member to keep it in front of them and work in the direction mentioned in the strategy.?

You can use Google Docs as it can be used by the entire team simultaneously, and anyone can make the necessary changes.

2. Get stories?

Most writers never write their own stories. So, they ask the industry leaders to share their stories which the content writers can use while creating the content. In those stories, they mention the entire journey of the leader.

3. Specify goals with all the parties involved

Expectations from:

• Leader- get the approval on the points required to achieve the goals
• Staff- how they will help you in the entire process
• Content writers and creators- mention the content they must create and how to write it.?

4. Discuss the workflow

The content team should discuss and share ideas and thoughts. This will lead to learning each other point of view and making necessary changes. They even help each other with their work. The proper time should be allocated to content creators to make the content unique and attractive.

Points to be noted while crafting the story

We understand that writing a story can be stressful, and you might don't know to start and what to include. So, here we'll brief you about the essential points that need to be included in the storytelling:

1. Connect with audience

You will no longer be able to engage the audience with speech. You must prepare a story to grab the audience's attention within a few lines. It would be best if you increased their curiosity about what will happen in the following line.?

But before that, you need to understand your audience and what engages them more.?

2. Have proper starting

Your story should make the audience trust you. The audience wants to learn what the story is all about. You must complete the audience's understanding of the story overview in one line. If you fail to convey it, the audience might find it confusing and leave it in the middle.

3. Portray the main character in a positive way

We all watch tv serials and movies, and we are all fond of the main character. The main character is always concerned about everyone near them. So, while writing a story, you must always consider the main character who suffers and finds a solution. The audience sympathizes with the suffering characters and wants to learn about their entire journey.?

4. Show the significant change

Every character in the story changes a lot, some for good and others for evil. If you show the weak character at the start, the audience wants to learn how they get strong and what makes them change.?

5. Build suspense

You have to create a story where the character knows what to do, but the audience doesn't. The audience should be in suspense that why the main character did such a thing. And, this suspense should be open at last.

Conclusion

Remember all the points mentioned above while creating a story. But remember that story should be appealing not because of more profit but because our work and level reach maximum people.