Steps to Building Your Personal Brand on Social Media

When you post online, it shows who you are personally and professionally, especially in digital marketing . Half of employers check social profiles, like LinkedIn, when hiring. Building your brand on social media helps your career and connections. We'll discuss the steps to do this in our blog.

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1. Update Your Social Media Profiles:

More than 5 billion people are using social media globally, and the average person uses around 6.7 separate social networks each month, according to Datareportal.

These stats show that people of all ages and from various places use social media. Every account will not help you to build your online presence. It's important to know which ones will benefit you the most.

For the accounts you keep, ensure all your information is up-to-date and complete. It will help you attract more visitors to the profiles that best showcase you and your work.

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2. Define Your Expertise:

Everyone is an expert at something, whether creating killer content or being a TV show expert. In digital marketing, names like Rand Fishkin, Neil Patel, and Steve Bartlett shine bright.

Are you having an itch to try something new? Take a peek at your top-performing content. Can you replicate its success or give it a fresh twist? The more unique and engaging content you produce in your niche will be a leader to your followers.

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3. Use AI Tools for Social Media:

Creating your brand has become simple thanks to the progress of artificial intelligence. With AI tools, you can shape an identity that mirrors your beliefs, skills, and dreams.

You can use them for different tasks.

1. Content Creation: Perplexity and ChatGpt for research and ideas. Feedly or Pocket suggests relevant articles via AI.

2. Social Media Management : Sprout, Buffer, and Hootsuite use AI for scheduling posts and task automation.

3. SEO : Ahrefs and SEMrush employ AI to identify trending keywords and optimize content for search engines.

4. Market Research: Ahrefs, Similarweb, and Brand24 offer competitive analysis and insights into market trends and consumer behaviour.

5. Email Marketing: Utilize AI to personalize email campaigns by analyzing subscriber data and optimizing elements like subject lines and CTAs for higher click-through rates.

6. Visuals: Canva AI, Midjourney, Adobe Spark, and Lumen5 use AI for creating professional images and videos, enhancing visual content creation.

7. Landing Page Optimization: WordPress, Godaddy, and Wix offer AI-driven optimizations for site design, content, and layout, enhancing user engagement and SEO.

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4. Consistently Post Content:

In the old days of social media, posting a lot got your attention. But now, too much posting can annoy people. You want to stay connected with your audience without looking desperate.

Make an effort to find a balance that works for enough posts to stay active without stressing yourself out. Posting 3-4 times a week is a good goal for individuals.

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5. Connect with Your Contacts:

You might be surprised how many people you know are already on your social media platforms. There could be lots you haven't connected with.

Make the most of these connections by improving your email or phone contacts in your social networks. Platforms like LinkedIn, Instagram, WhatsApp, Facebook, and X let you do this for free up to a defined limit.

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6. Stay Positive, Interactive, and Genuine:

When building your online brand, make sure it matches your values and shows you in a positive light. Be aware of what not to do on social media to keep things better.

Share a mix of others' work and your own to show your skills. Also, add some personal stuff to your posts, like hobbies or travel stories.

Consider having separate accounts for personal and work stuff. Keep your one private and follow your job's social media rules.

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7. Join Relevant Groups:

Facebook and LinkedIn have groups where you connect with people in your field. Search for groups related to your expertise and share your knowledge to build your brand.

Platforms like X Communities and Threads offer similar group features. Pinterest has Group Boards for themed sharing.

Reddit is a big community for discussions. Patreon and Discord are great for connecting with others. Join groups to share and learn what social media is all about.

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8. Maintain a Consistent Voice, Image, and Tone:

You likely know that staying true to your persona is crucial. Consistency in your ideas and presentations is vital to being remembered as genuine and authentic.

· Voice: Discovering the right tone for your brand might require some testing. It's not just about choosing to be funny or inspiring; you should find the style that suits you best.

· Image: No design degree? No problem. Understand colors, images, fonts, and layout basics. Keep things consistent across platforms, as Coca-Cola does with its logo and red color.

· Tone: Your brand voice is what you tell, and tone is how you say it. Match your messages to the audience and platform. The tone changes for different platforms, like LinkedIn. And it also depends on what you are talking about.

9. Learn from Influencers:

Working with influencers is a great way to make your brand known, but it takes time. You should find the right influencer and build a relationship with them first.

Influencer marketing has changed. It's not about big celebrities anymore; smaller influencers matter too. Tools like Meltwater or BuzzSumo can help you find the right influencer.

Once you have found them, reach out on their favorite social media platform and be sure about what you want. Use an influencer marketing brief to make sure you both understand the project.

10. Get Certified in Social Media:

To build your brand on social media, understand the basics and tailor your content for each platform.

Key areas to know include:

· Social research

· Customer service

· Social apps

· Analytics

· Content creation

· Strategy

· Social commerce

· Affiliate marketing

Best Social Media Platform for Personal Branding:

The best platform for you depends on your brand, target audience, goals, and industry.

1. Instagram :

Industries that focus on visuals are fashion, photography, travel, art, fitness, and lifestyle.

2. YouTube:

People who create content, teach, entertain, or use video content.

3. X:

Leading ideas, live interactions, tech, and media fields.

4. Facebook:

Reaching a wide range of people, building a community, and using different types of content.

5. LinkedIn :

Establish professional connections, work in B2B fields, and advance your career.

Conclusion:

To sum up, your online presence matters much, especially in digital marketing. Employers often check social media when hiring. Building a strong personal brand on social media can help you in your career and make essential connections. Follow the steps in this blog to create a great online image and succeed in your professional life.