STEPS TO BUILDING A GOOD BUSINESS REPUTATION ONLINE – OUR GUIDE
In the highly competitive market of today, it is difficult for your business to succeed without an online presence. If you already have a website and social media profiles for your company, that’s great!
However, it doesn’t stop there. You need to make sure that you have positive reviews on social media platforms. Also, it is important to think about your business reputation and what people are saying about you online.
Nowadays, many people look up a company’s reviews, comparing them to that of other stores before they make a purchase. If your company has a bad reputation, you will not gain as many leads as you would like. Therefore, caring for your business reputation is crucial. Here are the steps to building an excellent reputation for your company:
Verify your social media accounts
You need to make your business legitimate both offline and online. There are many trolls and parody accounts out there on the internet. It is for the reason that you need to verify all of your social media accounts. Doing so makes it easier for customers to find a valid account when they want to see the products and services that your company offers. You can check whether your accounts are verified or not by looking for a blue checkmark. Once you get this sorted, there won’t be any confusion when a fake account publishes content that could harm your brand.
Create high-quality content
Some people think that you need to create daily content on social media platforms when in fact, there’s no need to pressure yourself that much. Of course, it is crucial to update your online accounts from time to time, but there is not necessary to post new content every single day. Try to come up with unique ideas and produce high-quality content for your business. Posting once a week should be enough. Keep in mind that weekly posts must be of high-quality. After all, you have a week to work on it. The hard work will pay off in terms of a great business reputation as it shows your professionality.
Control the negative reviews
It is impossible to have 100% positive feedback. There is no way that you can please every single customer you ever come across. However, you can monitor and control the negative reviews. Perhaps you have made mistakes regarding the packaging or shipment. A tiny mistake can lead to a negative online review where someone tells the story of the bad experience they’ve had with your brand. It is essential to know how to handle the situation appropriately. Avoid damaging your brand’s reputation as much as possible. If your company is big, you might need to have a specific team manage it. One thing to remember is never to delete or ignore the negative feedback on your accounts. Instead, contact the customer and handle the situation as soon as possible.
Find a solution for your customer and let them know that you are doing everything you can to fix the problem. It is best to reach out to the customer via the social media platform and offer to discuss the situation further over the phone.