Steps To Build Brand Credibility

You’ve seen the car, done with your test drive, the moment you’re ready to take the final decision- the salesman says the magic words- “ Trust me”

“Trust me”... this car will - these two words are like variations of “ believe me when I’m saying it.” 

The moment you hear it, something stuck in your mind- “something wrong”, why is he so pushy? 

You develop the trust with your prospect by building a relationship with you. 

Use these strategies to establish your credibility -

1# Never Hype- Here’s the best car of the World, the moment your prospect will hear this kind of words, he feels he is being sold to. There is no relationship, you became the pushy salesman & your prospect’s sales resistance arises. And you totally lost the chance to build a personal trusting relationship with your prospect. 

2# Avoid Vague Claims, Be Specific- Don’t say -“this health drink will make you 500% more energetic within  7 days”. That super claim will turn off your prospect in a blink of a second. Specific information -“Healthveta health drink contains 28% vitamin B12 & D, it’s high in protein. Protein keeps your muscle strength while keeping calories low. Special enzymes of HealthVeta make the liver functioning better, resulting in proper nutrition absorption of food. This is proven by ( Give the real proof)”.

These specific proven details easily build your prospect’s trust within you… and your product or service. 

 3# Give Your Prospect A Reason To Believe- Add the real proof. Show how really enzymes are good for health. What renowned doctors say. What the medical Association says about it. If it’s an old product relaunch- show the testimonial. Build that credibility with real proof. 

4# Speak To Him As An Equal- Nobody wants to listen to someone who comes across as a know-it-all. Don’t preach, build an exciting conversation. Let him speak, listen & stand your product or service as the ultimate solution. Keep the tone as authoritative, friendly & conversational. 

5 # Respect -  This strategy is at the core of building trust … and having a strong, successful promotion. If you want your prospect to trust you, you have to respect him. Sincerely care about your prospect, about his needs, his hopes, his fears, and his problems. Take time to develop a 3D bright future of your prospect with your product or service.

Don’t be in a hurry, move & win. 

Amita Singh,

Direct Response Copywriter