Steps for the best SMS - Structured Marketing Strategy
Prashant Kumar
Led data integration and analytics training programs, enabling social organizations to make informed decisions and measure impact while ensuring compliance with privacy regulations.
1. Situational Analysis is done to find out where are we now?
The marketing cycle begins by defining our opportunities before we can create strategies to take advantage of them. This section is broken out into six sub sections:
- Brand and Message Audit
- Current Performance
- Customer Insight
- Review Current Audience
- Marketplace Understanding
- Competitive Audit
2. Objectives is to know where do we want to be?
Goals are super important! The insights as well as other information will insure we can actually measure the success of our campaign.
Here are the things we can do when setting marketing goals and objectives:
- Define Marketing Goals
- Align Marketing Goals with Business Goals
- Set Smart Objectives
- Select Key Performance Indicators (KPIs)
3. Strategy helps us reach there.
Now that your initial research is done and goals are set, it’s time for the most important part (in our opinion): creating a strategy. You need to set up how you’re going to take all of this information and deliver it to the customer. The strategy should lay out the plan for how you’re going to execute everything you’ve learned in the first two phases. These are the steps you’ll take when building out your marketing strategy:
- Segmentation and Targeting
- Positioning and Marketing Mix
- Engagement Strategy
- Persona Development
- Empathy Mapping
- Content Strategy
TACTICS And ACTION
what do we need to get there?
Let’s get ready to produce something awesome! This is the part that usually gets the emotions going. The visuals that makes us, “Man, I need some of that!” or the stuff that just makes us cry a little. The point is to execute the strategy in a way that makes people want to engage with what you’ve created. Don’t screw this up! Each phase is dependent on the previous phase. If you botch the execution phase, the strategy phase will probably get a little angry at you. Here’s what you’re going to do:
- Content/Message Development
- Define and Develop
- Creative Assets
- Channel Setup
- Reporting Setup
- Editorial Calendar
- Resource Allocation