STEPPER EYEWEAR's Visit to STEPPER Brasil

This April, STEPPER EYEWEAR engaged in a special visit to support the commercial activities of STEPPER Brasil.

A Special Commericial Relationship

Hans Stepper, Saskia Stepper, Peter Reeve (Management Board - Commerce), and Alex Davis (Head of Brands and Marketing) visited the Sau Paulo offices of what is one of their key distributors, to further the development of the brand in South America and assist in its continued success.

From STEPPER Brasil, the sales team, commercial management, and the marketing department took part in the conference and were encouraged to engage in the presentations and discussions over the two days.

An Inspiring Event and Empowering Exhibition

The visit was divided into two halves. On the 11th and 12th of April, the STEPPER EYEWEAR team presented on the repositioning of the brand, its new brand architecture and brand communication, sales techniques, product development, design, materials, and manufacturing innovation as well as an insightful interview with Hans Stepper, his journey into eyewear and his motivation.

Expo óptica 2023

For the rest of the visit, the entire team moved to Expo óptica 2023 where STEPPER Brasil has a significant booth where customers could meet with the sales team as well as meet Hans and Saskia in person.

The STEPPER Brasil team created a booth environment that reflected the new, confident, and unique brand proposition, delivering excitement and energy to all who attended.

A Great Platform For The Brand To Move Forward

This was one of the most significant visits for STEPPER EYEWEAR to a market where STEPPER Brasil has worked to make the brand a significant and respected player in this market.

Important commercial take-outs emerged from the week, cementing this special relationship and further assisting in STEPPER EYEWEAR'sl growth in the region.