Stephen Steers “A great story is the best business card of all time.”

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Hosted by Evolve founder Warren Munson, The Evolve to Succeed Podcast features insightful conversations with founders, entrepreneurs, business leaders and experts from a variety of sectors and aims to explore the link between personal and business success.

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Stephen Steers – Selling through story telling

Stephen believes effective sales is about listening, learning and connecting through stories. According to him, it’s stories that close the sale, never the conversation. He’s consulted, advised and led workshops for more than 750 companies from 30 countries, including giants such as Nike, Google and Microsoft for Startups.

Amongst a myriad of topics on story-telling and sales, we also touch on how to create emotional spaces for people to make decisions, and overcoming the challenges that AI and digitalisation present in the context of building customer or client relationships. Stephen also reveals the three types of audiences and the four questions you should ask them in order to tell a compelling story that is unique to you as a founder and a business.

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