Stephen King and Jeremy Bullmore discuss 'What is a brand'
This is a 40 year old video ( think it was shot on 16 mm ) that was our first lesson in understanding brands at JWT.
While the video shows it age, the essential truths discussed here will never grow old.
So if you have 45 minutes to spare do give it a look see. No one can talk about brands like these extraordinary gentlemen who were my earliest heroes.
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About the Author : Prabhakar Mundkur has spent 35 years in advertising and worked in India, Africa and Asia. Out of those 35 years he spent 17 with JWT in different markets around the world. He now works as an independent consultant.
He is also an Expert Mentor with marketingbuzzar.com, where he writes regularly.
Brand Marketing Advisor. Innovation Facilitator. Brand-i coach
9 年Thanks Prabs- watched it after many many years and most things still remain true. Must watch fro the people in brand management. And well the Detergent advertising has not moved much.
Growing people who grow brands
9 年Thanks, Prabs. Now I know where my clarity of thinking on Brand Personality and Emotionale comes from. 45 minutes of education that most Business Schools fail to pass on to their Alumni.
Tea Evangelist , Education , BFSI , Consulting ~ Sales-Marketing I Communication I Strategy I Brands I Start-up I Organisation Development
9 年Thanks Gentlemen for sharing this awesome material , very insightful ..
Professor of Practice-Brand Marketing I JAGSoM I Advisor to Brands I Marketing Columnist
9 年I saw this when I worked at HTA (now JWT) 25 years ago. It's so relevant even today to learn the basics. I use it in my Brand Management class.
Director Sales at Putzmeister India
9 年Wonderful video each marketing person should see and learn .. Thanks Mr Prabhakar for sharing ????