Stephen King and Jeremy Bullmore discuss 'What is a brand'

Stephen King and Jeremy Bullmore discuss 'What is a brand'

This is a 40 year old video ( think it was shot on 16 mm ) that was our first lesson in understanding brands at JWT.

While the video shows it age, the essential truths discussed here will never grow old.

So if you have 45 minutes to spare do give it a look see.  No one can talk about brands like these extraordinary gentlemen who were my earliest heroes.

 

 

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About the Author : Prabhakar Mundkur has spent 35 years in advertising and worked in India, Africa and Asia. Out of those 35 years he spent 17 with JWT in different markets around the world. He now works as an independent consultant. 

He is also an Expert Mentor with marketingbuzzar.com, where he writes regularly.

Sanjeev Kotnala

Brand Marketing Advisor. Innovation Facilitator. Brand-i coach

9 年

Thanks Prabs- watched it after many many years and most things still remain true. Must watch fro the people in brand management. And well the Detergent advertising has not moved much.

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Sumit Lai Roy

Growing people who grow brands

9 年

Thanks, Prabs. Now I know where my clarity of thinking on Brand Personality and Emotionale comes from. 45 minutes of education that most Business Schools fail to pass on to their Alumni.

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Pratip Kar

Tea Evangelist , Education , BFSI , Consulting ~ Sales-Marketing I Communication I Strategy I Brands I Start-up I Organisation Development

9 年

Thanks Gentlemen for sharing this awesome material , very insightful ..

Anand Narasimha

Professor of Practice-Brand Marketing I JAGSoM I Advisor to Brands I Marketing Columnist

9 年

I saw this when I worked at HTA (now JWT) 25 years ago. It's so relevant even today to learn the basics. I use it in my Brand Management class.

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Magesh Swaminathan

Director Sales at Putzmeister India

9 年

Wonderful video each marketing person should see and learn .. Thanks Mr Prabhakar for sharing ????

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