Stephan Hawking, Fly-by-night marketers & UFO brands in Pharmaceuticals.

This is a strange write-up, the result of my reading a handful of chapters of Stephen Hawking over the weekend.

Much of it bounced, but there was some fascinating correlation. Furthermore, the oddity stems from my having to corelate two things to produce one. The classic method of being creative, which frequently works. In his statements, Stephen Hawking did not expressly discuss brands, but he did emphasize the significance of communication and the necessity to think outside the box. One possible quote about brand management is:

"The whole history of science has been the gradual realization that events do not happen in an arbitrary manner, but that there are underlying laws which govern everything."

This remark emphasizes the need of comprehending the customer and their requirements. Brands may build products and services that satisfy the demands of their customers and solve their challenges by understanding them.

Fly-by-night marketers are masters of linear strategy.

We've all been there at some point. Good for those who can let go and be it. It is irrelevant whether they are excellent or bad, but FLY BY NIGHT marketers usually keep things interesting. FLY-BY-NIGHT MARKETERS in pharma are a distinct breed. They are constantly coming up with new ideas, but they never seem to stick with them. Even though they are frequently a hot mess, FLY BY NIGHT brand managers can be fun to watch. They are always looking for the quickest and simplest route to success. They are like the pharmaceutical industry's version of a reality TV show: you can't help but watch, even though you know you shouldn't. Of course, not all FLY BY NIGHT marketers is created equal. Some of them are genuinely talented and innovative and learn fast to correct, but they just don't have the staying power to make it in the long run. Others are just out to make a quick buck, and they don't care how the brand is hurt in the process.

?What is the UFO doing here?

This is where UFOs enter the picture for me while reading Hawking.

For me, UFO brands represent brands who understand the art of Unleashing Fantastic Opportunities, and it is a memorable approach to pharmaceutical branding that focuses on the patient experience. UFO brands are founded on three pillars that, in my opinion, have developed with the introduction of digital and social media. When doctors were the sole touch points, a few corporations went decades ago to touch base paramedics and other HCPs who support doctors. Few good people learned and mastered it back then. Here are my three pillars on which digital marketing can build a solid basis. Internationally, best campaigns have these as per communication experts.

Understanding the patient: Understanding the patient's requirements and concerns is the first step for UFO brands. They use this data to produce marketing materials that are relevant to patients, not only doctors.

Providing hope: UFO brands provide hope for patients by providing information about treatment alternatives as well as support and resources. This requires a large number of favourable social media footprints. Remember that negativity sells faster online and is difficult to do.

Building trust: UFO companies gain the trust of doctors and patients by being open and honest about the dangers and advantages of therapy. Providing precise expected margins.

I wish I could have included some brand names here, but since this is social media, I can't, so I'll refer to them indirectly. However, there are a dozen brands in Indian pharma that excel at it and should be emulated. UFO brands are about more than just marketing. They are concerned with providing patients with a good and supportive environment. UFO brands may assist patients make informed healthcare decisions by concentrating on the patient experience.

UFO brands who stand for something and they stick to it: These are stories that have become a brand.

• A worldwide healthcare organisation with a long history of helping patients with innovative goods and services. The UFO brand of this company is based on the philosophy of "patient first." The company's marketing materials are intended to be informed and useful, and they include several patient support options.
• Another worldwide healthcare organisation dedicated to giving the finest possible care to patients. The UFO brand of this company is based on the notion of "hope." The marketing materials of the company are aimed at giving patients with information about treatment alternatives as well as assistance and resources.
• Not an Indian, this biopharmaceutical business that focuses on the discovery and sale of novel medications has recently gained global recognition. Their UFO brand is founded on the concept of "trust." The company's marketing materials are straightforward and honest, and they provide several patient assistance services.

We should expect to see more and more brands take this approach as the pharmaceutical sector evolves. UFO brands are the future of pharmaceutical branding, and they are already improving patients' lives. Aside from the three UFO branding pillars, there are a few more major themes impacting the future of pharmaceutical branding. These are my favourite topics to write about...Among these trends are:

The rise of digital marketing: For pharmaceutical firms, digital marketing is becoming increasingly crucial. Patients are increasingly researching their healthcare options on the internet, and pharmaceutical companies must be present where patients are.

The emphasis on patient interaction: Pharmaceutical companies are increasingly emphasising patient engagement. This entails developing dynamic and engaging marketing materials, as well as providing patients with opportunity to connect with the brand.

Data's significance: Data is becoming increasingly crucial in pharmaceutical branding. Pharmaceutical companies can learn more about their clients and what they respond to by measuring website traffic, social media interaction, and sales data. This data can help firms improve their marketing tactics and get greater outcomes.

However, the core principles of effective pharmaceutical branding will remain the same. Pharmaceutical brands need to understand the psychology of their customers (Patient and Doctors) and their journey.?