Step-Up Your Commercialization Strategy: Maximize the Value of Your Product Marketing Consultant

I work with many CEOs and business leaders who seem to think they need all the answers vs. bringing together smart people who can get?answers and execute.

This month's blog suggests ways?to collaborate with your product marketing consultant or fractional CMO to maximize success including:

• The importance of product marketing in the context of a commercialization strategy.
• How to maximize the value of a skilled product marketing consultant.
• The importance of sharing information with your hired consultant.

Healthcare IT Commercialization Success: Sophisticated Markets Require Sophisticated Strategies

"While these companies develop complex, sophisticated products to meet highly specialized needs of healthcare end users, their go-to-market strategy often follows the old 'if you build it they will come' approach. This just doesn’t work. Nor do common B2C and B2B commercialization strategies."

ABOUT HSC

Healthcare Service Consultants (HSC) has been accelerating the growth of healthcare companies since 2012. The 32 companies we worked with have benefitted from our unique combination of healthcare industry, product marketing, and leadership experience.

We strive to enable all our clients to realize:

• Deeper Customer Understanding
• Increased Market Awareness
• Greater Sales Channel Productivity
• Stronger Corporate Identity

As the only healthcare product marketing firm led by an individual with over 25 years of healthcare industry experience, we hit the ground running and save you time. Our clients find this makes a big difference in the value of our contributions.

Beware the Buzz! Tricks and Treats of Marketing Buzzwords in Healthcare IT

When competing for the attention of busy clinicians or healthcare executives, the allure of using the latest buzzwords is hard to resist. Acronyms and words like “AI,” “NLP,” and “cloud-native” often seem to cast magic spells. They enchant potential customers, promising to open doors to new markets.

As Halloween approaches, it's a perfect time to consider how these marketing buzzwords can be a double-edged sword. Much like a spooky jack-o'-lantern, they can light up your brand—and leave you in the dark when the initial excitement fades.

In this blog, we will cover:

• What Are Buzzwords in Healthcare IT?
• Understanding Buzzword Fatigue
• Making Sure Buzzwords Fit Your Products
• The Upside of Buzzwords