Step into a magic playground with Eva Cremers x H&M

Spring has nearly officially sprung in Europe, and with it comes a suitably playful kids collection from 3D Artist and Animation Director Eva Cremers in collaboration with H&M.

Released online and in-stores globally today, the collection embraces children’s self-expression and creativity, capturing the essence of the young in today’s digital age. It includes 3D graphics and characters blurring the lines into the metaverse and gaming, with a strong connection to youth pop culture.

H&M invited Eva to collaborate, bringing her distinctively bold style, charmingly designed characters and signature elements to life on a range of items from T-shirts, hoodies, dresses and trousers to accessories such as caps, bags, key rings and jewellery.

As this collection needed to speak to children of 14 years old, as well as newborns and everything in between, the work was crafted collaboratively to expertly create an adaptable toolbox, filled with elements that suit a variety of ages and interests.

“The collection is a ray of sunshine that is sure to brighten the day for our young customers. It sets an ambience for creativity and freedom to explore styles and looks imaginable to them. Together with Eva Cremers’ ingenious illustrations the collection perfectly captures the essence of the young in today's digital age. Eva’s creative, playful and digital 3D aesthetics fits perfectly for creating this unique fashion collection.”

- Sofia L?fstedt, Head of Design and Creative, H&M Kids.?

Eva's signature elements and characters adorn a multitude of different mediums - from digital art and sculptures, to murals and apparel, and for a growing list of global clients including H&M, Meta, Wieden+Kennedy, Amazon Music, Nike, and On.

Find out more about Eva and see her work, here.