A STEP INTO THE FUTURE

“There's more technology in your car than there is in your computer. It's got thousands of parts in it. It's extremely sophisticated, all that robotics.” - Jennifer Granholm.

Advanced driver assistance systems (ADAS) technologies are increasingly used by OEMs and Tier 1 suppliers and are a standard feature in most vehicles today. ADAS involve many integrated sensors that accurately determine vehicle surroundings. These sensors help the driver navigate and give alerts about obstacles.

One of the key drivers behind the ADAS growth is the increasing preference for greater driver comfort and safety in passenger vehicles. The ADAS sensors market has also been influenced by factors such as the increasing adoption of autonomous vehicles in transport, logistics, and other end-use sectors.

With the growing integration of technologies such as Bluetooth, GPS, and IoT in ADAS sensors, sales will continue to be robust. In addition, regulations regarding safety in passenger and commercial vehicles will further supplement this surge in the near future.

Globally, in-cabin sensing is becoming a crucial safety requirement resulting from fatalities due to children and pets being left behind in locked vehicles. Child presence detection (CPD) in new car models is mandated by government regulations and safety guidelines.

Automakers are developing autonomous vehicles to streamline industry 4.0 operations. OEMs are incorporating driver assistance and cruise control in semi-autonomous vehicles. The main challenge for manufacturers lies in the complexity of these sensors which pushes up the vehicle costs. They also have to keep in mind the accuracy of sensors, their cost and the privacy of the passengers.

The APAC region is slated to be the fastest-growing ADAS market in 2020-2030. India is one of the largest markets in the automobile industry. Today almost every passenger vehicle has ADAS technology which is a pack of driver assist functions such as adaptive cruise control, autonomous parking, navigation system, night vision, blind spot monitoring, automatic emergency braking, and others.

The automobile market in India is diverse with highly variable consumer behaviour, vehicle differentiation and terrains. The number of deaths due to road accidents is also alarmingly high in the country. The development and deployment of ADAS can aid in reducing this number significantly.

There are many challenges in ADAS implementation like congestion on Indian roads, narrow roads, slow traffic, and dense vehicle population. Apart from these, road conditions are also poor in many areas.

Moving forward, the goal for the industry is to strive for a model created through sensor fusion. This would entail integrating the data from the vehicle’s radar, lidar, cameras, and other sensors.?Since each sensor in the car has different capabilities, their data must be integrated to improve ADAS features and provide cars with a 360-degree view of the environment.

The industry is pushing its “Technovation” capabilities and we are not far from having fully autonomous vehicles successfully deployed on roads. As Mark Zuckerberg remarked, “If you recognize that self-driving cars are going to prevent car accidents, AI will be responsible for reducing one of the leading causes of death in the world.”?