A Step-by-Step Video Creation Guide for a PR Army of One and More

Five years ago I met a personal development icon who changes the course of my entire life. After 15 years of freelancing in digital and social content creation and marketing, I felt that the time had come to apply my talents and expertise to master master-level advocacy for the Modern Day PR and the posterity of Digital Public Relations and Marketing. This is #3 of the weekly published articles, mustering the biggest and greatest stories to educate and inspire you about Public Relations, Marketing, and Branding. Enjoy the read!

The Modern Day PR – FIB Cycle? FeediT BACK

Register now for the next BRAND AUTHORITY Masterclass webinar for the 21st January.

If you have not made Digital PR Marketing #1 priority, or allowed your brand to slip, fast changing global trends will intensely impact you in the marketplace. Can you afford not to take action? You can find the link to the registration page in the comments below.

Share this information with others who are interested in understanding the future of Branding, Digital PR and Marketing. 

Digital Public Relations

Digital Public Relations is the Media Revolution of our time. It is more than simply applying traditional public relations strategies to the digital world. It integrates additional tactics, such as direct lead generation, attracting referral traffic, and SEO. Everywhere we look, we can see Digital PR is changing the landscape of traditional and digital communication, media, and marketing.

Digital PR is INNOVATIVE

I-mproves Referral Traffic

N -urtures Objectives and KPIs (key performance indicators)

N-ecessitates Trust

O-nline Presence

V-alidates Reputation

A-wareness-Raising

T- rackable and Measurable

I-mproved SEO

V-erifies Defined Goals

E-stablishes Authority

Digital PR 

How to Make Your Multi-Channel Media Relations Game Seamless

"When you get into the paid space, starting with the first 'P', there’s paid on all of the different channels, from Facebook to display advertising to paid search to LinkedIn and Inmail," he said. "Now you’re getting into channel-specific paid levers. So yeah, when you’re going to create a campaign knowing what the goal is, every department is coming at it with a different goal."

"You can, when done right, accomplish all goals across all channels by pulling the right levers in the right order, streaming things along as a journey. It’s another buzz phrase, but trying to put that into perspective, every campaign can and should be packaged as an asynchronous effort."

Media Relations

PR Pros See Ethics Becoming Even More Important in 2020

“There’s been an emphasis on the scale brands can achieve with programmatic solutions that are personal in how they reach consumers and hyper-efficient at scale. But even these tactics lack a human touch, which can trigger a conversion or drive loyalty.

We’ve seen Facebook announce that its EdgeRank algorithm is prioritizing what it delivers in News Feed based on quality engagements and more personal, relatable content. For PR pros, this should be a welcome change given our discipline’s legacy of relationship building and storytelling. On owned channels, this evolution highlights the pivotal role of community management, which, when done right, is almost peerless in its ability to grow brand advocates.” Michael Lamp, SVP, Digital, Hunter

Social Media

10 Important 2020 Social Media Trends You Need to Know

“People are looking for connections on a personal level with businesses and brands that feel like part of their community,” said Mary Davies, President, Beanstalk Internet Marketing. “Businesses will need to put more effort than ever into being more of a helpful, understanding ‘friend’ in a community than simply a service/product provider.”

SEO

4 Ways to Revamp Your Keyword Research Strategy

Don’t overvalue high-volume keywords. Taking advantage of highly used keywords comes at a price: High search volume terms take more work to reach elevated rankings. Search volume has a direct relationship to competition levels and the amount of work needed to attain organic success.

This difficulty increases through SERP features like featured snippets, knowledge graphs and carousels, which take up valuable real estate on results pages. High-volume keywords are usually won by prominent brands, leaving smaller businesses who also use those same keywords struggling to be ranked. Shooting for keywords with extreme search volume poses the danger of not attracting any traffic to your site. Focus instead on less competitive, specific, ready-to-convert search terms, also known as long-tail keywords.

Web Tools

A Step-by-Step Video Creation Guide for a PR Army of One

Though DaVinci Resolve began as a color-correction tool, it’s now “an extremely powerful non-linear editing software.” Oh, and it’s free. “Even the most inexperienced editors can create something complex" with it, he says.

You'll need to pay for Premiere Elements, which costs $100. It offers step-by-step guided edits and what Suazo calls an “effortless auto edit. It’s an extremely simple tool for simple edits.”

Both Blackmagic and Adobe offer websites that provide tutorials to help you get started. “These are both great platforms to get started on if you are a novice or amateur,” he says.

For those who want an upgrade, DaVinci Resolve Studio has more advanced version ($299) and Adobe has a subscription service ($20.99/month) for Premiere Pro or the entire creative suite for $52.99/month.

After 15 years of experience in Public Relations, Marketing, and Branding, today I continue my efforts in driving Social and Core Communication. It is my responsibility to train the next generation of Public Relations and Marketing Professionals and share my vast knowledge with all who are dedicated to build brands with a resounding global reputation. Through dedicated content marketing strategies, comprehensive case studies, enlightened articles, and dynamic webinars, I empower thousands of social media users to harness the rooted essence of Digital Public Relations and Marketing and become unique through making an enduring impact. 

Mariett Ramm. Public Relations Elite Publicist. Educator. The Modern-Day PR. Bestselling Co-author. Publisher. Editor. Social Content Writer. Leading Transformation Coach. Humanitarian. Empath.