A Step-by-Step Guide for Startups to Build a Strong Brand Identity

Building Brand Identity is even more challenging for a startup!

Why?

Because they don’t have any or fewer achievements to showcase. They don’t have a lot of fancy awards to brag about and not even many certifications or entitlements. Thus, it is very necessary for them to clearly differentiate themselves from the market to stand a chance among the market leaders. Here is a step-by-step guide for start-ups to build a strong brand identity.

1.   Establish Your Corporate Identity

How your customers would identify you in the heaps of information available online? There should be a sign or a name that your customers, partners as well as your employees associate with your brand. Here we are referring to your Brand Logo and Brand Name. You should have a name and a brand color that resonates with your products/services or your ideology. It is important to clearly define Brand Guidelines, that specify the exact color code of your logo, its exact size, and then you need to make sure that it is consistent on all the communication channels.

To get you started, here is what different colors mean from the branding perspective:

Blue: Most used colors in the popular Brand Logo’s since it represents qualities like calm, trustworthy, reliable and a sense of security.

Red: Red is the most eye-catching color. It represents passion, strength, and love. It is especially relevant for the brands dealing with food/fast-food.

Green: Associated with travel, agriculture, and harmony, green signifies nature, adventure, outdoors, health, fertility, safety, and harmony.

Gold: Stands for prestige, power, wisdom, and quality.

 Purple: Brands use this color to represent sophistication. It combines the qualities of red and blue.

Yellow: Yellow is filled with joyous sunlight and inspires energy, enthusiasm, hope, cheerfulness, etc.

Orange: Orange is used by brands to make an expensive item appear less costly. It majorly represents youth.

Brown: Brown represent dirt, earth, and mountains that are reliable, solid, and are connected to adventures. It is more preferred by men than women.

Black and White:  In the world of brands, Black stands for elegance & being elite, while White represents pureness and perfection.       

If you are still not sure which color to opt for, it is better to follow what other successful brands are doing. Here are some stats that would help you.

Colors used by top 100 brands are as follows:

·        Red – 29%, Blue – 33%, Yellow or Gold – 13%, Gray or Black – 28%

·        Only 5% use more than two colors

·        59% use graphics with text

·        93% are designed to be identifiable even in small sizes

·        67% are horizontal

(Source: zuzaprint.com)

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