Step-by-Step Guide To Setting up a Google Ads Video Network campaign

Setting up a Google Ads Video Network campaign involves several steps. Here's a step-by-step guide to help you through the process:

Step 1: Sign in to Google Ads

1. Go to the Google ads website.
2. Sign in with your Google account.

Step 2: Create a New Campaign

1. In your Google Ads account, click the Campaigns tab.
2. Click the blue + button to create a new campaign.
3. Select New campaign.

Step 3: Choose Your Campaign Goal

1. Select a goal that aligns with your business objectives. Goals can include Sales, Leads, Website traffic, Product and brand consideration, Brand awareness and reach, App promotion, or Create a campaign without a goal's guidance.
2. For video ads, typically, you might choose Product and brand consideration or Brand awareness and reach.

Step 4: Select a Campaign Type

1. Choose Video as your campaign type.

Step 5: Define Your Campaign Subtype

1. Choose the subtype of your video campaign, such as Custom video campaign, Non-skippable in-stream, Outstream, Drive conversions, or Ad sequence.

Step 6: Set Up Your Campaign

1. Campaign name: Enter a name for your campaign.
2. Bidding strategy: Choose your bidding strategy (e.g., Maximum CPV (Cost-per-view) or Target CPM (Cost-per-thousand impressions)).
3. Budget and dates: Set your budget type (daily or campaign total) and specify your budget amount. Also, set the start and end dates for your campaign.

Step 7: Choose Networks

1. Select where you want your ads to appear. Options include:YouTube search resultsYouTube videosVideo partners on the Display Network

Step 8: Target Your Audience

1. Locations: Select the geographic locations where you want your ads to be shown.
2. Languages: Select the languages your audience speaks.
3. Inventory type: Choose your inventory type (expanded, standard, or limited).
4. Excluded content: Exclude specific types of content where you don't want your ads to appear.
5. Excluded types and labels: Further refine exclusions to prevent your ads from showing on certain types of content.

Step 9: Set Up Ad Group

1. Ad group name: Name your ad group.
2. Demographics: Choose the demographics of your target audience.
3. Audiences: Select specific audience segments based on their interests and behaviors.

Step 10: Choose Keywords, Topics, and Placements

1. Keywords: Enter keywords relevant to your product or service.
2. Topics: Choose topics that align with your target audience.
3. Placements: Specify where you want your ads to appear (e.g., specific YouTube channels, websites).

Step 11: Create Your Video Ad

1. Video URL: Enter the URL of the video you want to use for your ad (typically a YouTube URL).
2. Ad format: Choose the format of your ad (e.g., skippable in-stream, non-skippable in-stream, bumper ad).
3. Final URL: Enter the URL of the landing page you want users to visit when they click your ad.
4. Display URL: Enter the display URL, which can be a simplified version of your final URL.
5. Call-to-action: Add a call-to-action button to encourage users to click your ad.
6. Ad headline: Write a compelling headline for your ad.

Step 12: Review and Launch

1. Review all the settings and details of your campaign.
2. Click Create campaign to launch your video ad campaign.

Step 13: Monitor and Optimize

1. After your campaign is live, regularly check its performance in the Google Ads dashboard.
2. Use the data to optimize your campaign, adjusting targeting, bids, and creatives as needed.

By following these steps, you should be able to set up and launch a successful Google Ads Video Network campaign.

Vaishnavi Anney

Subhash Mangalam

Online Digital Marketing Training (ODMT)

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