A step-by-step Guide on How to Use Facebook Ads!

Why you need to try Facebook Ads for your Business

With e-commerce becoming more and more popular day by day, the traditional advertising concept has gained a new dimension, and sectors have started to turn to different applications. digital advertisements; These are the written or visual advertisements published in the channels that are accessed by means of computers, smartphones, and tablets. Such promotions make it possible to measure the effectiveness of the applied methods, unlike traditional advertisements.

With digital ads, it is possible to know the number of people who see the ad, interact with it, and even shop with it. Facebook ads provide the necessary infrastructure for digital promotion. You can find the details of the methods by which you can measure the return on investment and traffic analysis in our article named Facebook ad performance. From this content, you can get detailed information about the types and features of?Facebook ads.

What are Facebook Ad Types and Features?

Before you start advertising, you should consider all the details, especially elements such as purpose, strategy, and target audience. Although many companies advertise on Facebook and other social platforms, it is seen that only those who set their targets correctly achieve success. In order to use your budget efficiently and build a result-oriented strategy, you should choose the appropriate advertising model for your brand.

Facebook ad types fall into three main categories. These ads, which you can view through?Facebook Business Manager ; awareness, evaluation, and conversion. Users who prefer the brand awareness category as a marketing purpose have two options. There are two alternatives in this area, brand awareness or reach advertisements.

In the brand awareness model, the algorithm makes the advertisement visible to people which will increase the awareness of your brand. The system measures the probability of re-remembering of people who see your ads within 2 days and optimizes accordingly. Brand awareness ads use the following formats:

• Image
• Video
• Carousel
• Slideshow

If you want to promote your brand and reach the right audiences, you can choose this ad format. Thus, it becomes possible for you to deliver your Facebook ads to audiences that engage and engage more with brands. After enabling the target audience to interact with your brand, you can choose different advertising models in the next process by retargeting.

If you want your ad and promotional content to reach as many people as possible, you can choose access ads. Moreover, this type of advertising is an ideal option to reach extremely large audiences with a minimum budget. The biggest difference with brand awareness ads is the form of optimization. Awareness ads are shown to people at least 2 times within 24 hours. Thus, the probability of people remembering your brand is optimized. In reach ads, the same person is shown only once. The goal is to reach more people.

For successful social media management in e-commerce, it is necessary to develop a comprehensive roadmap from digital advertisements to increasing brand awareness. Facebook advertising strategies can also be built on an evaluation-oriented promotion model. Ad options included in the evaluation category are:

• Traffic: Thanks to these ads, you can get organic user traffic for your website or app. The main goal of traffic ads is interaction, not conversion. The algorithm shows these ads to users who are most likely to click on referral links shared on Facebook.
• Engagement: It is the type of ad that consists of alternatives such as page likes, post engagement and event responses. Post-interaction ads can be given so that the messages you share on Facebook receive more comments and likes or are shared.
• App Installs: If you have a mobile app, this ad may be the right option for you. These advertisements are delivered to users who have previously downloaded an application or showed interest in such promotions with the direction of Facebook.
• Video Views: Preferred for video ads to get more engagement. Once the ad is optimized for video viewing, it is displayed to as many users as possible at a low cost.
• Finding Potential Customers: It is the most costly option among Facebook ad models. It is aimed to collect the e-mail address, address, and name information of potential customers who may be interested in your business or product.
• Facebook Messenger: When you place an advertisement of this type, you can encourage the users you create according to the data you specify to buy your products. You can send an ad message for them to complete their purchase via Messenger.

What Are Facebook Ads Measures?

As a digital marketing channel, Facebook is of great importance for both world brands and small-scale companies. With different advertising strategies and the wide audience it reaches, many brands’ advertising preferences favor this platform. Facebook ad dimensions may vary depending on the image template used and the technical specifications of these templates. These visual templates can be listed as follows:

• Single Image
• Single Video
• Carousel
• Collections

It is very important to determine the right visual, video, and text usage in accordance with the ad model while creating an ad. Because among the common Facebook advertising errors, content and advertisement incompatibility occupies a large place. You can better introduce your brand to target audiences by determining your advertising dimensions correctly. If you wish, you can examine the ads published in the Facebook ad library; You can have an idea about the structure of active content.

What are Facebook Image Ads Features?

Facebook visual ads are an easy-to-use and catchy alternative, which is a promotional method frequently preferred by brands. After choosing a certain ad format and uploading the image, you can publish your content by completing a few simple steps. This process is completed after typing the required text and adding the referral link.

• Design Advice
• One of the most common mistakes made in Facebook visual ads is not using the Facebook Pixel feature. Facebook Pixel, a JavaScript code provided by the platform that you can add to your website, allows you to measure the performance of your ads. Moreover, it helps you create alternative audiences by offering various optimization suggestions.
• Content Suggestions
• An ideal Facebook image ad should have a maximum headline length of 25 characters. Description text can be up to 125 characters. In the link description section, it is sufficient to use 30 characters.
• Technical Specifications
• Facebook visual ads are the choice of many brands because they are easy to produce and are a catchy method. Here are some recommended technical details for a visual ad that will reach your target audience:

1. Supported Formats: .jpg and .png
2. Aspect Ratio: 16:9 or 9:16
3. Required Text Ratio in the Image: 20%
4. Size: 1200 x 628 pixels

It is possible for the content produced in accordance with the proposed design recommendations and technical specifications to reach wider audiences. You can create appropriate content in the light of these recommendations for advertising models such as reach, brand awareness, or interaction. With Facebook visual ads, you can promote your brand in the digital world and find the opportunity to reach the right audiences.

What are Facebook Video Ads Features?

With its popularity on many social media platforms, video content has also started to be preferred frequently in digital advertisements. Video content can be preferred in all Facebook ads. Video rates may vary depending on the ad format.

• Design Advice
• Facebook video ads have become an increasingly popular promotional method. You can create successful content by paying attention to the visual and content details you will use in ad design. In video ads, You can choose the ratios of 16:9, 1:1, 4:5, 2:3, and 9:16.
• Content Suggestions
• It can be said that video ads are quite free in terms of duration. The shortest ad duration is 1 second. The maximum length is 240 minutes. At this point, it would be beneficial not to keep the content too long so that the advertisement does not turn into a boring experience for the audience it reaches.
• Technical Specifications
• Facebook video ads with appropriate features in terms of design and format are more likely to be successful. The technical features that should be in an ideal video ad are:
• High-resolution source video must be uploaded.
• Minimum dimensions should be 600×315 or 600×600.
• MP4 and MOV are recommended video formats.
• The video file size can be up to 4GB.
• The maximum video length is 240 minutes.
• 25-character titles can be preferred. More will be cut to show.
• The link description must be 30 characters.

Social media agencies manage the accounts of your e-commerce site, allowing you to promote your brand with successful Facebook video ads in terms of technical features and design. You can get support from the expert staff of Team Knocknock on many issues, such as professional management of your Facebook accounts, social media advertisements, and content production. Thus, it is possible to increase your profitability by increasing the interaction of your accounts.