Step-by-Step Guide to Creating Your 1st Multichannel Campaign!

Step-by-Step Guide to Create Your 1st Multichannel Outbound Campaign!

(without having any experience in cold email or LinkedIn)

If you are a B2B Service Business looking to start generating a consistent stream of appointments using cold email + LinkedIn but are not sure where to start...

This is the perfect place to kick things off almost ASAP

But before that, A Multichannel Outbound Campaign is a type of campaign that not only reaches out to your ideal prospects on LinkedIn but also via cold email to further boost your chances of booking appointments

This is a very unique way to start building your pipeline organically as it ensures your ideal client 'knows' what you do one way or the other

And the best part is that Creating a campaign like this isn't that complicated as well

Thanks to a very powerful tool we are going to explore that has made this possible very easily

So without further delay, let's get right into it

Here's the step-by-step process and workflow you can apply easily to create your first multichannel outbound campaign

Step 1: Sign up with La Growth Machine for a 14-days Free Trial. LGM is one of the best (if not the best) Multichannel Outbound Prospecting tools that exist and with a great pricing model too.

Step 2: Click on 'Create a Campaign' and choose any preferred multichannel workflow. For this example, we have used 'LinkedIn > Email 4 Followups' (See below screenshot)

This campaign will attempt to first reach out to your ideal clients on LinkedIn by sending an Invitation & 4 follow-up messages and then if a reply hasn't yet been received, continue with the Followup via 4 Cold Emails

Step 3: Next step is to 'Select the Audience' by choosing any one of the below options:

As we can see, there are 4 options. The easiest way to get started is directly using 'Import from Linkedin' where all we need to do is enter the search url of the exact audience we have built using LinkedIn Search Filters. See the example below of a search query of 'real estate agents'.

All we need to do is pick up the url on the search bar and enter it under 'LinkedIn Basic Search'

Step 4: Is to connect your LinkedIn account under 'Identity'. This should be fairly simple so I am moving on to the next step

Step 5: This is the most important step as now, we write the Outreach Copy or 'Content' that will get sent out via Cold Emails and LinkedIn DMs on complete automation as per our workflow

Step 6: Finalize the Campaign Settings and schedule and just click on 'Launch' to start.

That's It, You did it. You just Officially launched your 1st Multichannel Outreach Campaign without breaking a sweat

The next step is just to monitor the campaign regularly and optimize where needed.

If you need any questions or need additional support in setting up a campaign for your B2B Service Business, feel free to drop your queries in the comments or reach out directly via LinkedIn DM and I'll be happy to assist if I can.