Step 7: The French really are the same

Deploying one consistent global sales model is key to success in today's interconnected world. Customers expect a seamless experience, no matter where they are located. As discussed before, your sales process should be inline with how your customers buy.

Centralizing telesales and run as a separate business. Over the years I've seen this get more traction. Customers are buying even larger ticket items via telesales. When I was at #salesforce I think the average commercial deals were around $4k. Our enterprise deals averaged $28k for the first initial order. Thanks to more trust, faster deployments and probably the pandemic, buyers are more comfortable spending six and even seven figures via a virtual medium. It has a huge impact on the cost of sales.

While the world isn't homogeneous, it's not too far off either. Don't make the mistake of assuming that what works in one country won't work in another. But also, don't think that you need to open offices in every corner of the globe. Remember the 80/20 rule - focus on the areas that will give you the biggest return on investment.

When a business is in its early stages, it is usually easier to manage because there are fewer employees, processes are simpler, and the business is typically smaller. However, as the business grows, it becomes more complex and difficult to manage. To ensure that the growth is sustainable and the business can continue to function smoothly, it is important to have a homogeneous approach when scaling the business.

Here are some reasons why a homogeneous approach is essential when scaling a business:

1. Consistency: A homogeneous approach ensures that all parts of the business are aligned and consistent in their approach to work. This ensures that there are no discrepancies or confusion between different teams or departments, which can hinder progress.
2. Efficiency: A homogeneous approach allows for better standardization of processes, workflows, and procedures. This can help streamline the workflow, reduce redundancies, and improve overall efficiency.
3. Scalability: A homogeneous approach makes it easier to scale the business because it ensures that all parts of the business can operate efficiently and effectively. This can help prevent bottlenecks, which can hinder growth.
4. Culture: A homogeneous approach can help create a consistent company culture, which is important for fostering a sense of community and shared values among employees. This can help ensure that everyone is working towards the same goals, which can improve overall productivity and morale.
5. Communication: A homogeneous approach can facilitate better communication between different teams and departments, which is important for ensuring that everyone is on the same page. This can help prevent misunderstandings, which can lead to delays and mistakes.

And when it comes to spending, remember to invest in great people, not buildings for your ego. Trust me, a fancy office won't make up for a lack of talented employees.