Step 7 - Creating and Sourcing Content
Riaan Kriel - The Social Media Surfer ??♂?
"Done for you" Social Media Management, Setup & Lead Generation for Professionals, Consultants, Business Coaches & Small business Owners.
Make sure that all of your content is directly related to the reason why they signed up in the first place. Share tips that will help them solve their problem or help them move their passion forward.
The more helpful you are with your information, the longer they'll read your emails and buy your products.
Sourcing content is simply finding content online that's terrific and sharing it with your readers. Remember to give credit for the content. And write your own thoughts and intro for the content.
Of course you don't only want to use sourced content, you also want to create your own. You can do this by writing it yourself, by hiring someone to write it or by purchasing the rights to content.
Just make sure that everything you share with your readers provides immense value and helps them to reach their goals, and they will stay subscribed.