STEP 6 - PUBLISH AND PROMOTE!
Atharv Bhardwaj
Enthusiastic Learner | 55K+ Impressions on LinkedIn | BBA (Honors+Research) in Marketing | Corporate Affairs Cell | MUNner | Ex-Internship Trainee at Axis Finance Limited |
Now comes the main step after creating content: publishing and promotion! Sounds easy, right? All that glitters is not gold.
The "publish and promote" step is crucial in the content creation journey. It's where your hard work transitions from existing behind the scenes to reaching your target audience and achieving your content goals.
Where will your content live? This depends on your goals and target audience. Consider websites, blogs, social media platforms, email newsletters, video channels, etc. Ensure that your content is discoverable! To ensure this, use relevant keywords, meta descriptions, hashtags, and internal linking. Proofread and edit for clarity, accuracy, and formatting. Use visuals and other design elements to enhance engagement. Plan your publishing schedule to maintain consistency and reach your audience during peak times.
Share your content across your social media channels, email lists, and website. Encourage your followers to do the same. Respond to comments, answer questions, and participate in discussions. Build relationships with your readers. Consider targeted ads on social media or search engines to reach a wider audience. Partner with influencers or other content creators to cross-promote and reach new audiences. Track your content's performance with analytics tools. See what's working and adjust your promotion strategy accordingly.
Use different approaches for different channels, adapting language and format to suit each audience. Don't just promote, offer valuable insights, and encourage interaction through questions, polls, or discussion. Building an audience takes time and effort. Stay consistent with your content creation and promotion to see long-term results.
CONGRATULATIONS! Now you can effectively publish and promote your content, ensuring it reaches the right audience and achieve your desired goals.
But this journey isn't over yet! Stay tuned with me for the last step of content creation!