Step 2 - Creating Your Squeeze Page

As you know, the purpose of your squeeze page is to sell people on giving you their email address in exchange for your free gift. But a good squeeze page does more than this – it also prequalifies the prospect, ensuring that you are only attracting the specific group of people who will be interested in your particular niche and the products you promote.

So if your target market is guys who recently ended a long term relationship and are looking to get back into dating, your squeeze page is going to speak directly to them – not to guys who have been single and playing the field for years or to guys in a relationship. And if your target market is people who take luxury vacations, your page will speak directly to that market and completely exclude vacationers on a budget.

And because your entire list is being built from one squeeze page, it's very easy to tweak and test that page to maximize your conversions.

As you know, your headline is the most important thing on the page. It's got to be so compelling, they would stay to read the rest of the copy and fill out the form even if they were late to receive their lottery check or if their dinner was on fire.

The sub-headline clarifies the headline and tells the person what to do next. It also adds urgency. If this sounds like a lot, it is. Getting the copy just right on your squeeze page makes the difference between 20% conversions and 50% conversions, so invest time getting this right.

The sole purpose of the button copy is to get the click. That's it. Here's button copy you should test against whatever else you want to try, “Click Here to Download.” It's been proven to work really well and beat most controls, so give it a try. Also, make your button stand out from everything else on the page, so the viewer cannot possibly miss it.