Step-05: Create a stand-out profile description using these 6 proven steps using keywords on Upwork

Now you’ve positioned yourself as a problem-solver for clients struggling with, crafting perfect headlines, writing keywords, bring testimonials, now it’s time to write Three compelling profile descriptions

. Mian profile description

. Specialized profile description

. Specialized profile description

Going to tell you 6 simple steps to write a compelling profile description

The body of your profile description should be this way

Step-01: Start with relevant feedback ( the testimonials we get from past clients )

                                                                                            Begin your profile description with testimonials from past clients to build credibility. Limit it to two testimonials to avoid making the start of your profile description boring        

Step-02: Address the client’s pain points:

Use three to four questions that clients typically ask to pique their interest.

For example, if you specialize as a "3D product render expert for e-commerce brands," you could ask:

• Are you struggling with product photography to stand out in the competitive world?
• Is it too expensive to hire a studio, draining your company budget?
• Is it time-consuming to arrange studio shoots, distracting you from your work?

Step-03: Position yourself as a solution :

Introduce yourself and highlight your expertise as the solution to clients' problems.

Steal my formula to write your killer intro :

                                                                  Here is the formula          

{” Your name “, “ the niche you specialized in” “your targeted industry” “ case study you helped “,” result in you generated for them “, “ soft CTA”}”

Don’t understand my formula? let me give an example by writing a demo intro

For example :

               < Hello, I’m Umer> <, A freelance 3d artist specializing in doing “3d product renders”>,<For e-commerce brands> < recently helped Exeton, ASC Water Tanks and Jonathan.y studio, etc >,<with my product visualization services that help them to stand out in e-commerce competitive world and boost their customer’s engagement >, < would love to do same for you. would you be interested >        

Action point: write a compelling intro in 3 lines that help you to stand out in a 2-sec world

Step-04: Explain your work process to clients:

Outline the steps you’ll take to work on your client’s projects

For example

if you’re a 3d artist, tell your client, the workflow would be like this

. Modeling: First after getting details about the project, we’ll do its modeling

.Texturing: Then adding colors & materials

.Rendering: Doing the final render version

.Animation: For animation first craft a storyboard while having a meeting with a client on zoom or google meetup

Tells your client which tool you’ll use

If you address FAQs that the client might have in his head, your chance of hiring will increase upto 20-30%

Outline the details you want from the client to start work

For example

If you’re a 3d artist, tell your client you need reference images of products, Materials or texturing details, a storyboard for animation, some inspirations, etc

Outline timeline and budget expectations for clients :

for example, if you’re a 3d artist

You can write

For product rendering

On 1st day we will work on modeling

2nd day on texturing

3rd on rendering

For animation

First week on crafting storyboard and references

2nd week on modeling & texturing etc

3rd week on camera angles and animation

4th week on rendering

For budget expectations, you can analyze the market and tell top experts charging around 50$/hr

Step-05:Tell output what the client will get, Highlight benefits :

Explain what clients will get after hiring you :

For example, if you’re a 3d artist, you can write

This is the output you’ll get :

. 3 3d rendered images ( white background +PNG)

. 360 Degree animation video

. Lifestyle shoots ( for landing page +social media )

Step-06: Add soft CTA

End your profile description with a strong call to action (CTA) to encourage clients to hire you.

For example:( If you’re 3d artist )

By using my rendered images, you can save up to 12% compared to hiring a studio and increase customer engagement and sales by 25%. Would you like that for your e-commerce brand? Reach out to me in my Upwork inbox, I'm ready to help.

Summary:

Your profile description should include:

• Relevant feedback from past clients.
• Questions addressing clients' pain points.
• An introduction of yourself and your expertise.
• An explanation of your work process.
• The highlight of the benefits and requirements.
• A strong call to action.

Action points: Using my formula and above phase knowledge, write 3 killer profile descriptions for 3 profiles at Upwork