Steli Efti's guide to hiring and firing sales consultants

Toxic Sales Cultures produce not only poor sales results in the long term, but also can be very damaging to your brand and reputation.

The first step to creating a winning sales culture is hiring and training the right team members in the right way. This leads to these two questions;

"Who is the right member for your team?"

and

"What is the right way to train and measure results?"

Read Steli's article "How to handle underdogs" to discover the answers to these questions, and learn the theory behind his solutions.