????Stefan Talks NFTs & Cards Of Qatar With Stories Of Migrant Workers???
A football club that allows customers to purchase seasonal tickets in the form of an?NFT creates added value?for the owners because holders will enjoy exclusive benefits through ownership and can sell the NFT later on. Evidently, this not only?generates value for the token holders but also for the company that issued the NFT. Through “smart contracts,” the companies benefit every time the NFT is passed on to a new owner (eg. through royalties).
This is a typical use case on how to implement NFTs into your current offering. In our article, we explained five main types of NFTs alongside five tips on how to exploit them. Check out the?full article?on our Medium.
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The?metaverse?is currently the hottest topic in business, with more and more brands wanting a slice of the cake. Each week, we examine an industry to present the biggest players who have already joined the hype.
?In the past two weeks, we have dealt with the?automotive and the beauty industry, each has its own hurdles regarding web3 implementation. It is inspiring to see that car brands are eager to?go beyond gamification?(the obvious application of racing) and explore how they can connect with their customers in the metaverse. To see five examples,?visit this LinkedIn post.
Beauty brands continue to?challenge the standards?in the metaverse as well, by advocating inclusivity and working with female digital artists. We present you with four examples of four different brands with four different approaches,?check it out.
If you want to get inspired on how to experience the metaverse and web3, check out our related content and stay tuned for other industries.
??Your learning inspiration ?
In the last few years, we’ve seen a huge shift in customer expectations. Customers are more digital than ever, communicating with brands across a number of platforms from social media and apps to email and texts. We are in a customer-centric world, and while this isn’t exactly news, brands aren’t fully ready for it. Read more
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“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple." Steve Blank, a seasoned entrepreneur, marketer, and adjunct professor in Stanford’s department of Management Science and Engineering, shares his approach to communicating for startup success. Read more
Interacting online today means being besieged by system-generated recommendations. Do we want what the machines tell us we want? Valerie Peter had come to see social networks’ algorithmic recommendations as a kind of psychic intrusion, surreptitiously reshaping what she’s shown online and, thus, her understanding of her own inclinations and tastes. Read more
???Top 3 innovations from signmesh innovation hub ??
Minecraft teamed up with digital education company Skewb Climate to create a new climate change-focused gaming world. They created educational Minecraft adventures for players to solve challenges and track the environmental effects of their actions in real-time. Read more
Called “Moxy Universe, Play Beyond,” the augmented reality (AR) experience invites consumers in the Asia-Pacific region to explore a Moxy Hotel using their smartphones. Prior to check-in, visitors are invited to customize their avatar with a selection of hairstyles, clothing, and accessories. Read more
Blankspot, a platform for investigative journalism, has launched a campaign called “Cards of Qatar,” which aims to tell the stories of people who have died building for the FIFA World Cup 2022. The cards share the faces and stories of migrant workers who went off to Qatar and never returned home to their families in Nepal, India, or Bangladesh. Read more
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