STEEL - Case Study: Business Plan and Marketing Strategy of a Leading Steel Tubes and Structural Products Company ?in Eurasia

Client

is a leading steel tubes and structural products company in Eurasia, with a majority stake held by a leading private equity firm.

Opportunity

Our team was working closely with the investee company. The aim was to provide support in developing and preparing a five-year strategic business plan for the company, which was critical for maintaining long-term profitability and stellar growth performance. Our team assisted the management team in building and articulating a five-year marketing plan which the marketing department can refer to in the long term (3 to 5 years) for goal setting, marketing targets, geographic and product expansion strategy, and exploring other business opportunities. Additionally, we assisted the company's CEO in preparing various reports/presentations during the ownership change period.

Solution

Our team undertook the complete study of the company and the factory visit and interaction with key business division heads to get an on-the-ground feel of the company's operations. In the first phase, we worked closely with the company management to assist them in formulating various aspects of their marketing strategy, including geographical expansion and better market reach strategy, product portfolio expansion strategy, customer relationship strengthening policy, competitive analysis, etc. In the second phase, we assisted them by analyzing critical parameters for maintaining long-term profitability and revenue growth, including backward integration options, forward integration opportunities, and other initiatives to improve the efficiency and utilization of facilities. The study also measured the impact of various actions on volumes, revenue, and profitability, along with Capex requirement analysis for each effort and understanding of the payback period.?

Our team prepared comprehensive, impactful, and interactive marketing strategy and business plan documents after the management's feedback.

Strategic Business Plan & Five-Year Marketing Strategy

1. Substantial saving of the top management's time and efforts for data collection from business heads and formulating and articulating the marketing and strategic business plans. The senior management could dedicate this saved time to core business functions.
2. Our team's neutral position with the company's employees enabled more honest and transparent responses from all stakeholders; and the collection of valuable qualitative data through interactions, interviews, and focused questionnaires.?
3. Access to our tools and processes derived from other industries and sectors is essential in making the report/presentation/document more impactful.
4. Availability of specific financial modeling/designing/technical skills that need to be improved in-house.

We solve problems that are “complicated, complex, and connected…” and we always look forward to sharing innovative ideas. If you are interested in evaluating more about potential business and collaboration, here you go with my Calendly link to find an available time slot:

https://calendly.com/ideations/meeting

I look forward to talking to you.

Stephan Horvath - [email protected]

About Us:?

We solve problems that are “complicated, complex, and connected…” and we always look forward to sharing innovative ideas. We are financial research and advisory organization and work on sector-agnostic business research. Our team of seasoned professionals has rich experience in executing investment, equity, business research, and consulting projects across asset classes worldwide. We deliver best-in-class research support backed by our cutting-edge analytics solutions syncing with the correct information, best methodologies, and apt resources.?

We offer tailor-made, comprehensive, insightful, and timely research and analytics solutions to our clients through flexible engagement models and work as an extended team for investment banks, brokerage houses, private equity firms, venture capital funds, asset management firms, and corporates.?

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