Steam Next Fest tips for game devs
First, be sure that your demo, have a separate app on steam and is linked on the main game page, and in the center, not in the right side. Like the green button .
You will have the coming soon Steam page, for the demo only at least 6 months before Steam Next Fest. To gain wishlists and later reviews.
Use robostreamer to stream on the demo page a recorded video with gameplay in the loop.
You can also use Restream to do a multi-live stream on all socials, at once, including Steam but not in the loop.
Be sure to read this article from igdb and get the verification asap to have the twitch etc category for the game and get streamers to pick your game name not use games+demos.
Be sure to share gifs, & videos on socials, such as posts, reels, stories, tik tok etc. Include the press kit link in each post you do, on socials along with the #SteamNextFest hashtag
Do a live stream on x, if you have the blue badge you can do it, Share gameplay put the demo link in the description or comments, and use the hashtag to livestream to get more views.
Be sure to include achievements if you can in the demo, you'll thank me later. You'll be able to use that for your benefit. Track the gamer's progress and lead in wishlists, even sales.
Schedule the content everywhere 2-3 posts a day, on each platform, don't forget to use the events features on facebook, instagram and so on. Announce that with 2-3 days ahead, on a Friday. Be wise. even on steam as well, forums, groups on steam, reddit, special announcements, on Steamworks.
Request press/influencer keys while the game is not public, even steam page as well on Steam.?
Just a FYI : ?even without a public Steam page yet,you can request keys , ready to send those keys to media & influencers
TIP: That will require a media build with a password
More than a demo, that's available for the public.
Trailer cross-promotion.
Also, having a pre-launch Kickstarter as well. You will need a public demo, even a limited one when you will have the Kickstarter campaign live. For those who are thinking about Kickstarter.
You will want to unlock Brazil and Germany too, and sell/seen in their countries and localize their prices in their currency, or get seen
I also suggested these changes in SteamWorks for the Steam Page:
领英推荐
1- Take the content survey + made the controller support survey
2- Adding languages for the Steam page. Translating the Steam Page, in : Chinese (Traditional)
German
Russian
Brazilian Portuguese
French
Spanish Italian Japanese Korean English Polish Then you add "&l=german" to the address or whichever language you want. Traditional Chinese is "tchinese".
I suggest proofreading with who’s speaking that language to see if it’s ok if you will still use Google Translate. Please use community-driven content, like asking the community to translate the game, or Steam page text if you can’t afford to pay for translation, because using chat GPT or Google translate, will sound offensive in Chinese, for example. Click on the Edit Store Page, and finally "Preview Change in Store" link, you should see the page
The page "Supported Languages" is not for the Steam page, it's for the game itself. And that only has English for now. Consider adding subtitles for other languages in the future.
List of Steam features, add Achievements.if you can, use at least 1
will go high in the algorithm?
4- Controller support, even Steam Deck verified.
5- Adding a support website. 6- Tags Wizard. See the Steam recommendation for similar games [ competitors ]
7-Any special announcements – a special announcement is for a demo, a future EA, streaming the game in exclusivity, or upcoming participation to any event like Gamescom with a demo there, etc
8- Once the game is closer to being ready, submit it to be rated. the only ones that are mandatory are the ones I showed you (Brazil and Germany). ESRB only applies when the game has a physical copy sold (e.g. on disk)
9- Added quotes, like any coverage you might have.
Success!
#gamingindustry