Steal The Tweet That Made Me 4 Figures In Revenue With Less Than 100 Followers on Twitter

Truth be told I don't put much effort into Twitter.

I don’t actively try to increase my follower count or spend much time on it - hence my rather pitiful sub-100 follower count.

Yet, despite this, I can trace back 4 figures of the revenue I made last year to a single tweet I posted.

So, what was that tweet?

And, more importantly, how can you steal what made it work for you?

The Tweet

The Stats

As you can see, this single tweet (which took me all of 30 seconds to write), enticed 120 people to click on the link and, for a healthy percentage of them, to buy my products.

Now, let's be honest, this engagement is nothing special. Plenty of people on twitter get much more engagement with their tweets than this.

But, there are two reasons why this is worth sharing.

1. It shows that you don't need much engagement to generate revenue from your social media posts
2. It shows that you don't need a huge audience on twitter to make it work for you as a marketing channel - as mentioned I had (and still have at time of posting) less than 100 followers on the platform.

Why Did It Work?

There are three reasons (all just as important) why this tweet worked.

1. The type of tweet
2. The timing of the tweet
3. The type of message

1. The Type Of Tweet

Technically this tweet wasn't a tweet at all, but a reply to someone else's tweet.

Adrian (the guy I replied to) posted that he was struggling to grow his startup and was running out of money to keep himself afloat.

My tweet was a reply to his.

And that’s the first reason why this worked so well.

Unless you have thousands of engaged followers, your tweets aren’t going to get much engagement.

Replies on the other hand will.

By replying to someone else’s tweets, you’re going to be able to borrow the audience that their tweets are able to attract.

So, lesson #1 for you is to spend most of your time on Twitter replying to other people's tweets.

But, just simply replying to someone else’s tweets isn’t enough.

And this brings us to the second reason this worked.

2. The Timing

I was one of the first people to reply to the tweet. As a result, everyone who came afterwards saw it.

The later you reply to someone’s tweet, the less of an audience you’re going to likely get.

Lesson #2 for you then is to reply to people's tweets as early as you can.

Now, I’m sure there is a way that you can automate the process of finding tweets that are worth replying to but I’m relatively lazy and, as mentioned, I put a minimal amount of effort into Twitter.

Finding these tweets is just a case of scrolling through your feed and keeping an eye out for tweets that are worth replying to.

Sometimes you’ll hit tweets at the right time, sometimes you’ll find them late (where they already have a large number of replies).

Either way - post a reply, it costs you nothing and it can still generate results. But your best results will come from being early.

3. The Message

Now, I could have replied with a joke, meme or empathetic comment and probably got more engagement. But that would have done nothing to sell my products.

However, pitching my product wouldn't have worked either. Telling Adrian and the audience that his tweet attracted that my products and services as a marketing consultant would help them grow if they were struggling would have been ignored and flagged as spam.

What my tweet and linked article did was use a strategy that enabled me to get the best of both worlds - attract attention and sell my products at the same time.

And to do that, I used the same strategy I teach to startups - I sold a BLUNT belief.

A BLUNT belief is a belief that is made up of 5 characteristics summed up by the mnemonic BLUNT.

• Brand-new - it is a brand-new belief about the best way for a target audience to reach a desirable outcome they have. This new belief contradicts what they currently believe is the best way to reach it.
• Leading - the belief leads back to what makes the company's product(s) unique
• Unfamiliar - it ties into an element of unfamiliarity in the target audience's lives
• No product required - although the belief leads back to what makes the company's product unique, the target audience doesn't need to buy the product to implement this belief in their lives.
• Traction - the products that the company sells have existing demand aka traction.

This strategy has been used by a number of companies to grow when they were startups - from small one-man bootstrapped companies like Bullet Journal to funded businesses like HubSpot. In fact, this strategy is so powerful, it's the one that Apple used to save itself from bankruptcy in 1997 and grow into the world's most valuable and profitable business.

Lesson #3 for you then is to focus your marketing messages on selling a BLUNT belief instead of your product - this is true not just for Twitter but every place you market your business.

Depending on your situation there are two ways to do this:

A) If you have a product with a solid and provable uniqueness, you can take what makes your solution unique and turn that into a BLUNT belief. This is what the likes of HubSpot, Drift, Apple and others did.

B) If you have no product (or your product has nothing really unique about it), you can create a BLUNT belief first and build or adapt your product around that belief. This is what the likes of CrossFit, Bullet Journal and myself have done.

Want To Learn More About BLUNT Beliefs And How To Create Them?

Visit: www.thebluntmethod.com.

There you'll get access to three things.

1. A complete explanation of what BLUNT beliefs are and how and why they are so damn effective at growing startups.
2. Free case studies of companies that have used this strategy to grow when they were startups of all shapes and sizes (funded, bootstrapped, software, physical products, etc.)
3. Details of The BLUNT Method Guide - a complete guide to exactly how you can create a BLUNT belief for your startup regardless of your product type or even whether you have a product at all.

About Chris

Chris has spent nearly two decades (and counting) marketing and selling products, services and software, both on and offline, in multiple countries around the world.

He has worked with businesses of all sizes – from startups to companies like Microsoft, Google, SAP, Oracle, Groupon and others, and has also created, marketed and ran multi-million dollar industry conferences in many different industries and countries around the world.

Chris is also, an accomplished writer, having written for numerous publications including The Times, one of the United Kingdom’s most well known newspapers.

Chris helps startups find breakthrough growth using?The BLUNT Method.