Steal This Script To Get More Followers ??

Today I’m going to show you when and how you should be turning your clients into social media followers. As well as showing you the exact wording you need to be using to make them take action and hit the follow button. ??

By increasing your following on social media you’re increasing your chance of post reach, interaction and a chance of selling more protection ??

Most people fail because they ask for a follow at the wrong time. Does this sound familiar: “That’s it you’re all done Chris, your mortgage has completed. Just a quick one to ask would you mind leaving us a Google Review please and also remember to follow us on social media?”

If it does, then this email is for you!

When their mortgage completes, you’re dead to them!

When you ask your clients to follow you on social media you need to give them a reason to do so – you need to provide them with value. ??

If they’ve completed on their mortgage, they’ve already got the value from you and have no need to follow you on social media.

That’s why we need to ask them earlier, and tell them what value they’ll get if they do so.

You could argue that they’ll unfollow you as soon as their mortgage completes.

But ask yourself when did you last unfollow a page? Hardly anyone ever does!?

When they follow you it shows they trust you, it strengthens the bond and increases the chance of them turning a first appointment into a second appointment and beyond.

It also increases the chances of them sending you a referral because they’re buying into your company when they see your content and they want their family and friends to receive the same outstanding service.

Once they follow you you’ll have them for a long time, which is what we want because you want their remortgage business in a few years, so let’s find out how to get them to follow!

?? Follow these 3 golden rules when asking for a follow:

1. Do it on the first appointment ??

This is the best time as they’re in the throes of mortgage chat and will be more likely to follow you when mortgages are on their mind. ??

Think about it this way – if they don’t follow you after that first conversation you still have many more chances to ask over the next few months, instead of at the end when you will never speak to them again ????♂?

2. Pick one channel you want them to follow you on 1??

By asking them to follow you on social media they may wonder “What channel?”

It causes uncertainty and they wonder if you mean for them to follow you on them all. In the end they take no action and you don’t get a follow!?

Instead, why not ask them: “Do you spend more time on Facebook or Instagram?”

This way when you come to ask for the follow you can ask them a direct question about following you on one specific channel.

3. Use this script at the end of your first appointment ???

Instead of asking: “That’s great, do you follow us on social media? If not search Smiths Mortgages and you’ll find us”

Try This:

“Thank You, I’ve now got everything I need.?

We’ll obviously be in touch – also Peter a lot of our clients have found our posts on social media really useful, do you tend to use Facebook or Instagram more?”

Client answers Instagram

Ok great, our account is @smithsmortgages on Instagram

We share lots of the latest news about the mortgage market so you can keep up to date and also post about how to receive Amazon vouchers from us (if you run a referral scheme)

Would you prefer me to email or WhatsApp the link across for you?”

The above script does 5 things:

1. It tailors the ask to the client when we find out they use Instagram more, so we’re increasing the chance of them following us, rather than them aimlessly searching for us on every social media channel ?
2. It provides proof that our content is valuable because clients just like Peter are already following us ?
3. We ask alternative questions, where they have to choose one (Instagram or Facebook/ WhatsApp or Email) rather than leaving the answers to chance ?
4. We give them an incentive to follow us – either allowing us to keep them up to date with the mortgage market or the ability to get their hands on Amazon vouchers ?
5. Gives them the option to receive your social media account link via email or WhatsApp, again doing the hard work for them and increasing the chance of them following you ?

?? BONUS POINT: (It’s a biggie!) ??

Once they’re following them you can then inform them of other products you offer such as protection. Posts that contain hard hitting facts and figures that will make them think about the likes of Life Insurance. ??

Then when they have their protection appointment with you, they’ll have already seen the benefits from one of your recent social media posts.

So, avoid asking for the social media follow at the end. Instead ask at the beginning and see the success! ??

Try the above points and let me know how you get on.