STEAL MY STRATEGY - This helped me triple (X3) the website visitors in 30 days, here is exactly how I did it!
Kellsey Popowich ? Web Designer
Brand Strategist for Local Business Success | Building Websites, SEO Solutions & Brand Identity Design that Bring Your Story to Life | LinkedIn Certified Marketing Insider
Ever wondered what it really takes to supercharge website traffic? Last month, I tripled my client’s website visitors, and today, I’m pulling back the curtain on exactly how I did it. Below are the key steps I followed—plus the tools I used to make it happen.
A few gaps I found in their website
During my initial audit, I uncovered several common issues that could be holding any website back. Here are some areas that might deserve a closer look:
If you recognize these issues on your website, addressing them can make a noticeable difference in performance and visitor engagement. Here is how I did it, steal my strategy ??
Step 1: Keyword Research and Content Optimization
Action: I started by revamping the website’s keyword strategy, focusing on high-impact keywords that matched my client’s target audience. Using SEMrush and Ahrefs, I identified relevant keywords with moderate competition and high search volume. Then, I applied these keywords across primary pages, optimizing titles, meta descriptions, and body content to match search intent.
Pro Tip: Aim for keywords that are not only relevant but also attract visitors with clear buyer or conversion intent.
Step 2: Improving On-Page SEO
Action: I conducted an on-page SEO audit to address elements like internal linking, URL structure, and heading tags. Using Yoast SEO (or Rank Math for more advanced tracking), I ensured that every page had a singular, descriptive H1 tag and was rich in relevant internal links.
Tool Highlight: Yoast SEO’s readability and keyword density tools made it easy to refine content for both users and search engines. For a deeper analysis, Screaming Frog helped identify and fix broken links and duplicate tags.
Step 3: Creating High-Quality, Targeted Content
Action: Next, I developed targeted blog posts and pages addressing my client’s audience's key pain points. I mapped out 3-4 blog topics based on top queries from Google’s Keyword Planner and AnswerThePublic. I also optimized each post with a compelling meta description, related long-tail keywords, and actionable calls to action.
Results: This focused content led to a 50% increase in organic search traffic within two weeks, as we were hitting on highly relevant topics that resonated with our target audience.
Step 4: Enhancing Site Speed and Mobile Optimization
Action: Recognizing the importance of user experience, I optimized the site for speed using Google PageSpeed Insights. I compressed images, minimized CSS/JavaScript, and used Cloudflare for caching to improve load times. Given that a significant portion of traffic was mobile, I also ensured a fully responsive design.
Results: This reduced bounce rates and improved our rankings, especially on mobile search.
Step 5: Leveraging Social Media and Content Repurposing
Action: I repurposed blog content into social media snippets, infographics, and short LinkedIn articles to drive traffic back to the website. Canva made it easy to create visually engaging graphics, while OnlySocial.io allowed me to schedule posts consistently, which kept the brand in front of new eyes without constantly creating fresh content.
Step 6: Backlink Building
Action: I reached out to industry-specific blogs and forums for guest post opportunities and shared valuable resources on related sites. By using Moz’s Link Explorer, I identified high-authority sites linking to competitors and pursued similar links for my client’s site.
Results: With the increase in quality backlinks, the site’s domain authority improved, which boosted organic search rankings.
Step 7: Analyzing Results with Google Analytics
Action: I tracked everything through Google Analytics to understand which pages were driving the most traffic, where users were dropping off, and which channels delivered the best results. Weekly reports allowed me to adjust our strategy in real-time and focus on high-performing pages.
Tools I Used to Make This Happen
By following these steps, I helped my client achieve a remarkable increase in website traffic in just one month. This framework can be easily replicated to boost your own website’s performance.
To more growth,
Kellsey Popowich
Software Designer at Hewlett Packard Enterprise
2 周Really nice. We should talk sometime.