Steal the "Google-style Strategic Planning"

Want to learn how to use the same tool that Google uses for strategic planning?

Yep, Google uses a tool called OKRs, which stands for "Objectives and Key Results".

The idea is that you define an objective and below it, there are 3 to 5 key results that will help you achieve the objective. In other words, the objective is the destination (Where do I need to go?) and the key results are the route (How do I know I'm getting there?). Inside the key results are the initiatives, tasks required to drive progress to the key results.

So for example, if your objective is to sell $1M, your key results could be:

• Call X potential clients per day;
• Get X referrals from each active client per week;
• Capture X leads per day.

This tool is excellent and is used in many other big companies worldwide. And one tip I give you is to start slowly, defining only 1 objective and just 3 key results.

As you get the hang of it and your team gets used to it, then it's worth setting something beyond that. After all, every change takes time to be accepted, so it's better to implement this gradually to avoid a culture and employee satisfaction disruption.

Point of Attention:

If the objective is very ambitious, like something you want to disrupt in your company, it can already be considered achieved if you managed to reach 70% of it (moonshot).

If it's a more plausible and practical objective to achieve, then it needs to be achieved in full, that is, 100% of what was set (roofshot).

Now tell me in the comments: what objective does your company need to achieve? Maybe I can help!