Steal these 7 (proven) marketing ideas | The Friday Club | Ep 299

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This is just for you.

Life is too short to keep amazing marketing ideas to yourself so...

1. Enrage everyone in the world about something trivial like Tesco

2. Amplify the 'weirdly-brilliant' people in your company like this

3. Create a beautiful animation like Grapeseed

4. Use punctuation the right way (like this)

5. Do reactive marketing like LIDL

6. Keep it simple like Duolingo

7. Tap into trends like Currys

Thought For The Day: How to make videos that ACTUALLY drive sales.…(more on this below)

New Knowlton Content

1. [Video] "Do you want to play a game? It's called...over promise, under deliver."

2. [Video] How to produce videos that ACTUALLY drive sales

3. [Video] Who remembers Zzzap?

4. [Video] Meet the viral dog we are representing

New Content (Non-Knowlton)

1. [LinkedIn Post] LOL anyone in an agency will relate to this

2. [LinkedIn Post] These 7 Hinge spec ads are fire

3. [Video] How to edit faster

4. [LinkedIn Post] Steal these top 10 hooks

5. [Article] LinkedIn sees record engagement (again)

In other news...

- I liked this Halloween trend from a local hair salon LOL.

- The Two Lauras did a poll about us.

- This Jezza Kyle parody proper made me laugh this week.

Thought for the day

How can you produce video content that ACTUALLY drives sales? Here's the boring but honest answer:

1. They need to align with your strategy 2. DIS-TRI-BUT-ION

Let's take the first point.

No matter how pretty your videos are, if they don't align with the goals you are trying to achieve, they're useless.

I'll give you a quick example.

Goal: Drive sales

Videos needed:

1. Awareness videos that educate and/or entertain your ideal customers & creatively prod at the pain points that you help solve!

2. Consideration videos that build trust, overcome objections & provide evidence that you deliver on your promises!

3. Conversion videos that nudge aware, interested decision-makers to take that final call to action.

Now to the dreaded DIS-TRI-BUT-ION.

Videos are also useless if no one sees them.

They are EVEN more useless if the right people don't see them.

This is why it's so important to plan how you are distributing your videos before producing them.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)