Steal These 10 Content Marketing Ideas for your Small Business
You're looking at a blank computer screen with pockets of sweat gathered on your forehead.
Thinking hard about what to post on social media regarding your small business, but your mind is empty.
You then realize creating daily content on social media for your small business can be a daunting task.
To ease the hustle of brainstorming content ideas daily, take a cue from the ideas below and start creating engaging content today
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1.??????History of your Industry
Everyone loves a good story. Insights into the history of the industry you’re in and how its evolved into its current state will make for a good read. If your niche is Eco-friendly fashion, a series of posts on why fashion must be sustainably made will align your brand with your readers.
2.??????Industry Numbers
Share data about your industry and its potential.
Before the Covid-19 pandemic, the fashion industry global revenue was estimated between $1.7 trillion and $2.5 trillion according to two different research reports by Euromonitor and McKinsey.
From the report above as a fashion entrepreneur you can create content on
How is your brand positioned to contribute to the numbers?
In which area do you predict a rise in sales over the next 10 years?
Will it be shoes, bags, accessories, read to wear? Couture etc
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3.??????Comment on Hot Topics
Get the conversation going on hot topics in your niche by commenting and writing thoughtful posts.
Hot topics are trendy topics that are controversial and has divided opinions.
Every industry has its hot topics, in the fashion industry using real animal fur in making clothes has been subject to controversy for years. The Finance Industry has hot topics such as government bailouts to CEO pay and ethics.
Having a strong standpoint and writing on such topics pulls attention to your brand.
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4.??????What will the future look like for your industry
Predictions are like a looking glass that provides clarity for business leaders and entrepreneurs. Create content for what the future looks like for your business.
?Aiming at 1 million paid clients by 2045? Write a blog post and share strategies on how you plan to execute that.
Create an infographic on the various product/service offering for your small business and predict how you would like to see growth in next 5 years.
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5.??????Celebrate your best clients (with their permission)
Post photos, videos and written recommendations from your best clients using your product.
?Ask them to write reviews. People will trust and most likely buy from a brand based on a referral than on advertisement. Its pure psychology
6.??????Point out the challenges in the industry and how your small business will solve it
Every industry has challenges and areas it can improve on.
Create videos and blog posts on how your business is aiming to solve this problem.
Your business exists to solve problems anyway
7.???????Polls
Polls are a great way of boosting engagement on your content and your brand.
Successful polls ask genuine questions that has sharp divergent opinions.
Topics such as working from home, paternity leave, climate change has sharp critics and strong champions. Polls on such topics usually lead to higher engagement.
Look for a controversial opinion in your industry and run a poll on it
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8.??????Leave deep and well researched thoughts on industry specific posts
This projects you and your small business as a thought leader in your chosen industry
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9.??????Celebrate small milestones
First 5 customers?
?First 10 likes?
Featured on a popular platform?
Celebrate them all, this presents the opportunity to reinforce your vision of growing your brand
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10.??Goals and aspirations
Share your goals and how you aim to achieve them. It is important that there is accountability in the public space on the brand you’re building?
Creating daily content for your small business does not have to be a hustle. Its all about consistency, being persistent.