Steady lead-gen starts with knowing your ideal client

What if you could connect with your ideal client emotionally, by understanding what drives them and through this emotional connection, attract customers from competitors - while transforming satisfied customers into fully connected ones???

Emotion motivates people, so we need to understand what motivates your ideal clients to create the motive for them to take action.?

Know Ideal Client??

Traditionally, “knowing” your ideal client would mean identifying their industry, role, title, organisation size, demographics, geographics and perhaps delving into psychographics a little, too.??

Understanding and unpacking these characteristics is very important when segmenting the industry and building a target account list. But, to really attract the people you need to with the messages you put in market, you must understand what emotionally drives them.??

By knowing what drives them, we can uncover the messages that will motivate them to take action.??

Why your messages aren’t resonating right now??

If you feel as though the messages you have in market, (whether it’s on the website, socials, or even in sales emails or conversations), aren’t creating the activity you want to see, it might be for one or more of the below reasons.??

1. You don’t really know who they are?
2. Not clear on what they need??
3. Not clear on what they value??

Building Customer Context?

When we know our ideal client, we can create a connection or understanding with an emotion they have. Once this connection is made, we create motivation.?

We explore the four keys to knowing your ideal client in our latest article.??

Read it here: https://www.partnerelevate.com/blog/know-ideal-client??