Staying top of mind; what Gen Z really wants from their EAP

Bright-eyed and bushy-tailed, Gen Z is coming in hot into the workforce, bringing fresh expectations for what a comprehensive benefits package should look like. They’re vocal, they’re passionate, and they’re not afraid to demand more from their employers, especially when it comes to their mental health. And yet, despite their transparency, many employee assistance programs (EAPs) continue to dampen their spirits. Let’s break down what Gen Z really wants from their EAPs and how employers are stepping up to meet those demands.?

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Comprehensive mental health support

Mental health support is vital to Gen Z, who is more likely than any previous generation to seek assistance for their mental health. They want more than just a hotline they’ll never call. They crave modern, proactive mental health support that includes access to mental wellness apps, group support, and innovative technology to make their mental health journey as accessible as possible.? They’re looking for resources that meet them where they are — whether that's on their phone or in a digital support group.?

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Accessibility and convenience

In the age of instant everything, Gen Z expects their health benefits to be easy to navigate and access. A cumbersome EAP portal or rigid scheduling doesn’t align with their fast-paced digital lives. They want on-demand mental health care, available through apps or virtual sessions, and quick access to mental health professionals without long wait times.?

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Digging deeper

EAPs often come up short by capping the number of sessions employees can have with a provider—usually offering? 3-6 or fewer, when the truth is, for acute mental health symptoms, it takes about 6-8 sessions to even scratch the surface of underlying issues. But it’s not just about the number of sessions—it’s about having more meaningful, accessible, and ongoing support. Gen Z is seeking comprehensive care rather than short-term fixes and they’re highlighting the need for their employers to offer expanded mental health services.??

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It’s personal?

Gen Z is pushing for a shift in how EAPs approach mental health, with a clear demand for more personalized options to support a diverse culture. They crave flexibility—whether that’s access to mental health tools that can be personalized on the go or resources that match their specific mental health journeys. With mental health as their top concern, Gen Z isn't just asking for more—they’re demanding support that feels as personal as it is professional.??

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The bottom line: mental health benefits are non-negotiable for Gen Z?

The days of one-size-fits-all benefits packages are over. Gen Z has made it clear that mental health support is a top priority, and they expect their employers to listen. A 2022 report by McKinsey found that 70% of Gen Z employees believe that employers should prioritize mental health care. And if they don’t get it? They’re willing to walk away. This generation is more likely than any other to leave a job if it doesn’t align with their values, including access to robust mental health resources.?

Employers who want to attract and retain top Gen Z talent need to ensure their health benefits meet the moment. That means rethinking their EAPs, investing in digital and personalized mental health tools, and demonstrating a real commitment to the well-being of their employees. Gen Z is clear: mental health isn’t just part of the equation, it’s the equation. Are you ready to meet them where they are? ?

Ready to outperform your EAP engagement score by 10x? Learn how Cabana can elevate your EAP- not your budget.

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