Staying Safe Online During Black Friday

By Greg Collier

As the holiday season ramps up, so do the efforts of online scammers looking to exploit the shopping rush. With Thanksgiving and Black Friday just around the corner, cybersecurity experts are urging consumers to be vigilant. The holiday shopping season, with its flurry of deals and discounts, provides fertile ground for scams designed to steal money and personal information.

Another gift card scam is on the rise. Scammers are using the promise of gift cards to bait victims into clicking harmful links or providing sensitive information. A phishing email circulating recently uses the logo of a major warehouse club to promise a $100 gift card in exchange for completing a survey. These offers are never legitimate. If you plan to buy gift cards, do so directly from the retailer’s website or in-store to ensure you’re not being duped.

Another area of concern this year is social media advertising. While scrolling through platforms, you may come across ads promising incredible discounts, often too good to be true. These ads can be enticing, especially during Black Friday, but they might lead to fraudulent websites. For instance, one scam has been seen using a well-known outdoor apparel brand to lure shoppers with promises of 80% off merchandise. Clicking on such ads can direct you to fake websites that mimic legitimate retailers, designed to steal your payment details or infect your device with malware. Always verify the website’s address carefully before making a purchase, as subtle differences in URLs can signify fraudulent sites.

And since these purchases need to be delivered, another common scam involves fake delivery notifications. These scams surged in popularity last year, preying on the confusion of the holiday shopping season. Fraudsters send text messages or emails claiming there’s an issue with a package delivery, urging recipients to click a link to resolve the problem. These links often lead to malicious websites that aim to collect personal information. To avoid falling victim, keep track of your orders and their legitimate tracking numbers. Be cautious of any message that doesn’t include specific details about a package you’re expecting.

The excitement of holiday deals can make even the most cautious shopper let their guard down. Scammers know this, which is why they ramp up their efforts this time of year. To protect yourself, approach online deals with skepticism, especially those that appear unexpectedly in your inbox or social media feed. Taking a moment to verify the legitimacy of a website or alert could save you from financial loss and stress during what should be a joyful season.

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