Staying Competitive at HIMSS25: Major Exhibitor Trends

The healthcare exhibition landscape is evolving, and HIMSS 25 is leading the charge! Here's what's shaping the future of health tech showcases:

?? Personalization is King

Smart exhibitors are leveraging data analytics for tailored booth experiences and AR/VR demonstrations that wow attendees. No more one-size-fits-all approaches!

?? Sustainability Takes Center Stage

From eco-friendly booth materials to paperless experiences, green initiatives aren't just nice-to-have – they're essential. Forward-thinking exhibitors are making sustainability part of their brand story.

?? Smart Networking Gets Smarter

AI-powered matchmaking and exclusive VIP events are transforming how meaningful connections happen. It's about quality over quantity in 2025.

?? ROI is Everything

Modern exhibitors are data-driven, measuring every interaction and maximizing impact through pre and post-event campaigns. Success is now quantifiable!

?? Going Global, Staying Local

As exhibitions expand globally, successful exhibitors understand the importance of localizing their message for different markets.

The game is changing – and those who adapt will thrive. Is your organization ready for the future of health tech exhibitions?

Check out our other recent thought leadership pieces here and contact our sales team for more information on how to secure an innovative and eye-catching exhibit space at HIMSS 2025.