Staying Committed Beyond the Deal: A Journey of Transformation and Trust
Balaji ARAM VALARTHA SUNDARAM
Founder @ Lakshmi Balaji Realty | Expert in Industrial Property Leasing & Sourcing
In my years of experience in commercial real estate, I’ve come to understand that true success isn’t simply about closing deals—it’s about ensuring a seamless journey for all parties involved, from initial engagement to final handover. Recently, I had the opportunity to work on a project that exemplified this commitment, transforming an old cinema theatre in Chennai into a potential flagship retail space for one of the country’s largest brands. It was a journey that required not just negotiation, but a steadfast dedication to seeing the vision through.
It all began with my identification of the site—a nearly 40-year-old cinema theatre that had gone dark over time. Despite its dormant state, I saw the potential for something greater. I envisioned this space, not as a relic, but as an asset ready to serve a new purpose. Recognizing this potential, I pitched the idea to a prominent retail brand that was on the lookout for prime space. They were interested, but it would only work if the landlord could be convinced of the value of revitalizing the property.
The challenge lay in addressing the landlord’s legitimate concerns. Renovating a decades-old theatre into a showroom required considerable investment, from structural modifications to obtaining fresh approvals. Naturally, he was cautious, concerned about the returns, the risks, and the extensive nature of the work involved. But I knew the opportunity was real. I carefully presented a vision, explaining how converting the building could breathe fresh life into it, potentially extending its usability for another 40-50 years. This wasn’t just a facelift—it was an upgrade, a transformation that would position the property as a top commercial location. My commitment to the project and conviction in its potential gradually won the landlord’s trust, and he agreed to proceed with the retail brand, signing an MoU to set the project in motion.
As the journey unfolded, we encountered several unexpected challenges. Just as work began, new policies within the brand’s organization altered their lease process, requiring adjustments that slowed down progress. On the landlord’s side, obtaining additional approvals and securing an HT power connection added further delays. Each stage presented new obstacles, requiring careful navigation, precise communication, and continuous alignment between the brand and the landlord. To keep everyone on the same page, we scheduled monthly joint review meetings, where both parties could track progress, discuss issues, and maintain momentum.
For most agents, the deal would have been considered complete once the lease was signed. But I knew my responsibility went beyond mere brokerage. I stayed involved, troubleshooting, offering support, and bridging communication gaps to ensure the project advanced smoothly, even as the brand’s team began their fit-out work in preparation for their eventual move.
At the end of the handover, I received genuine appreciation from both the landlord and the retail brand. The satisfaction on their faces and the acknowledgment of my commitment was immensely rewarding. Though my involvement didn’t yield additional financial gain, the sense of accomplishment was irreplaceable. More importantly, I reinforced a bond of trust that went beyond a standard transaction—one that could serve as a foundation for future partnerships.
This project reaffirmed for me that real estate is not merely about transactions; it’s about transformation, trust, and a commitment to seeing things through. The true value lies in supporting clients and landlords alike, guiding them with dedication and integrity every step of the way.
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Director, Makven Capital
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