Staying Ahead of the Curve with Digital Marketing and AI

Ever since the world was introduced to the wonders of generative AI tools like ChatGPT, Google Bard, ChatSonic, Microsoft Bing, etc., there has been a rising dilemma among experts in every field, especially marketing. The conversation has divided the people, questioning its usability, authenticity, and productivity. While some strongly stand on its side, others consider competing with AI as an uphill battle.?

However, diving deep into its vulnerabilities and key features is when we are acquainted with the AI landscape and how it can help a company stand its ground in the ever-evolving future of digital marketing. It shows us how AI can be more than our competition, it can be our support system in paving the way for success and growth.?

Wondering how??

The following blog holds the answer for the same as it takes you through the plethora of benefits derived from AI and how digital marketers can make the best of the AI-led situation work in their favor.

5 Ways Digital Marketers Make Good Use Of AI?

As per the research conducted by Influencer Marketing Hub 2023,?61.4% of marketers ?have employed AI to enhance their marketing activities. Such a staggering number is the result of the rising prominence of AI in various fields of digital marketing, such as:

Content Creation

While the authentic and accurate touch of culture only lies with the virtuoso, i.e. digital marketer, AI can undoubtedly smoothen the process of content creation by creating content in a fraction of the time.

Moreover, social media posts can be generated for different platforms in accordance with the database consisting of trending keywords, in addition to creating scripts for promotional videos.

Marketers can enter the specific requirements and keywords to help the AI create original, authentic, and SEO-friendly content for higher engagement.

Lead Generation

The Harvard Business Review states that companies that use AI experience a?50% increase in leads ?while reducing costs by 40-60%.

The most favorable use of AI tools for lead generation is the inculcation of chatbots in websites. Such virtual assistants can guide the website’s visitors through the various products and services, in addition to initiating customer conversations regarding their queries and questions.

Apart from that, marketers can wield the potential utility of AI through:

• AI algorithms for lead identification

• Sales forecasting and pipeline management?

• Predictive analytics for lead conversion?

• Personalized marketing??

…. and many more.

Email Marketing

As far as we are talking about lead generation, email marketing cannot be left far behind. It is, in fact, the channel that assists with lead generation. This is why the prominence of AI in email marketing is on a rising front.

A report by Barilliance denotes how?64% of email recipients ?determine their decision to open an email on the basis of the subject line. Marketers can make this work in the favor of the business by drafting compelling lines with the help of AI.

For example, large corporations like eBay and Groupon have incorporated AI-driven solutions to enhance their email subject line strategies.

Along the same lines, marketers can anchor the power of AI to restructure email campaigns, customize email targeting, and clean up their email lists, besides personalizing email copies.

Data Organization?

Digital marketers have to deal with heaps of data that they collect with the help of other applications and websites. This is of the essence to track brand interaction along with the entire customer journey.?

But the process of data collection and management is not a cakewalk. It requires the ingrained and elaborate process of data processing, validating, and storing. Moreover, the chances of human errors in data

management, leading to a grave dent in the business functionalities, are quite high.?

For that reason, AI can be used to automate the management of queries to provide a reliable system that reduces manual governance and database monitoring. It can streamline the process of recording the data and smoothen the organisation for marketers who might not?exactly?be spreadsheet-savvy.

Market Research

AI holds the power to reinvent the wheel of market research by analyzing a colossal amount of consumer data with the purpose of extracting meaningful and consequential patterns.?

For instance, the combination of AI techniques such as facial recognition and machine vision can help market researchers gain deeper insights into customer preferences, buying journeys, emotional responses, etc.?

Such a streamlined process can aid marketers in personalizing their strategies and optimizing overall spending. Furthermore, AI can also help in transforming future market research campaigns for enhanced results.?

Limitations of AI in Digital Marketing?

The advent of AI tools has led to the notion of digital marketers fearing their job eventually becoming obsolete. However, a genuine replacement for a digital marketer’s creativity, instinct, and decisiveness is yet to be found.?

While AI can undoubtedly fulfill several requirements of digital marketing, it has certain limitations, such as:

• AI cannot perform physical tasks like handling team meetings, in-person market research, etc., without the help of a qualified digital marketer.?

• AI might not always provide accurate and updated data without a diligent digital marketer keeping a keen eye.?

• The decision-making ability of a digital marketer is impossible to replace.

The 21st century is all about emerging technologies and how to employ AI for fastening the process across all fields. As far as the relationship between digital marketing and AI is concerned, the backing of a strong digital marketing ecosystem is required, in the form of a tech-savvy team, who can drive the power of AI, and this is what you get with Borek Solutions Group.?

Our digital marketing team, with their hands-on training on the latest tools and technologies, formulate engaging campaigns as per your brand requirements. Right from conception till the final support, our relentless support is rendered to elevate the level of your brand and its online presence.?

As a boutique service provider, we go beyond geographical boundaries and source the best talent from our global pool. With our key markets located in Germany, India, and Kosovo, we ensure that you are provided with the best strategic team- be it for Systems, Marketing, or Operations.