Stay-With-it-Ness: The Art of Staying Married To The Problem and Not The Solution

Stay-With-it-Ness: The Art of Staying Married To The Problem and Not The Solution

In the fast-paced world of entrepreneurship, it's easy to get caught up in the allure of quick fixes and easy solutions. However, the most effective operators know that the key to lasting impact lies in staying laser-focused on the problem itself, rather than rushing to implement a solution.

This approach of "staying married to the problem and not the solution," can significantly transform the way we tackle challenges and drive meaningful progress.

Defining the Problem: The Foundation for Success

The foundation of this approach is the unwavering commitment to deeply understanding the problem at hand. Rather than jumping straight to potential solutions, the focus is on clearly defining the most important problem that needs to be solved.

By taking the time to define the problem with precision and clarity, we can ensure that any proposed solutions are truly aligned with the root of the matter. This level of insight not only leads to more effective outcomes but also lays the groundwork for long-term, sustainable success.

Challenging Assumptions and Embracing First Principles

A key aspect of staying married to the problem is the willingness to challenge assumptions and approach the challenge from a first principles perspective. Instead of relying on established best practices or reasoning by analogy, this approach encourages us to deconstruct the problem and examine its fundamental truths, opening us up to a way to solve the problem that would not be apparent when we're confined by conventional wisdom. This iterative process of analysis, questioning, and reconstruction can be challenging, but it ultimately leads to more impactful and transformative outcomes.

The Power of Adaptability and Continuous Refinement

Embracing a problem-centric mindset does not mean stubbornly clinging to a single, rigid solution. In fact, it requires a deep level of adaptability and a willingness to continuously refine and evolve our approach as we uncover new insights and perspectives. As we stay married to the problem, we must be prepared to adjust our thinking, shift our goals, and even completely rethink our original assumptions. This flexibility allows us to respond to changing circumstances, incorporate new evidence, and ultimately arrive at the most effective and meaningful solutions.

The Benefits of a Problem-Centric Approach

By adopting a problem-centric mindset, we can unlock a range of benefits that can transform our approach to entrepreneurship and problem-solving, which include:

  1. Increased Innovation: By focusing on the problem rather than the solution, we open ourselves up to more creative and unconventional ideas that can lead to disruptive breakthroughs.
  2. Deeper Understanding: The process of deeply exploring the problem and its underlying causes helps us develop a more comprehensive understanding of the challenge we're facing.
  3. Stronger Alignment: When the problem is the focal point, our solutions are more likely to be truly aligned with the needs of our stakeholders, resulting in greater impact and satisfaction.
  4. Adaptability and Resilience: The willingness to continuously refine our approach and challenge our assumptions fosters a level of agility that enables us to navigate complex and ever-changing environments.

In a world that often rewards quick fixes and superficial solutions, the ability to stay married to the problem and not the solution is a powerful differentiator. By embracing this mindset, we can unlock new levels of innovation, problem-solving, and ultimately, long-term success.

Oluwatosin Adebayo

Retail Expert| Multiplier Leader| A Coach

2 个月

Interesting piece. Thank you ??

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Marcel Marizu

Building Africa's fastest growing e-commerce business | HR Manager | Head of Learning & Development | Sales Capability | Business Analyst | E-commerce | FMCG | Fintech | Telecom | Retail | People & Culture

3 个月

Thank you Adewale Adisa for sharing this insightful piece! It’s a great reminder that focusing deeply on understanding the problem is often more valuable than jumping to quick solutions. Your point about breaking the problem into basic parts (first principles) resonates with me—it’s a powerful way to uncover creative and meaningful solutions. I also appreciate the emphasis on adaptability; being open to refining our approach as we gain new insights is crucial for achieving lasting success. This mindset is a strong foundation for innovation and alignment with real needs. Thanks for highlighting such an important perspective!

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Puneet S Nagpal

Payments Problem Solver (Commercial, Strategy, Operations, FX) | Experienced NED | I advise and train payment and merchant businesses problem solve/strategize to turbocharge revenues, profits and scale.

3 个月

Great read...When clients say, Puneet what are you doing (often irritated)? I used to say this (still do sparingly), I am sleeping with the problem and will get up with a solution....some understood, most didn't. I couldn't have put it better then you...

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We constantly look at the same problem in different ways as we get a deeper understanding of the underlying issues. Someone in the FMCG trade recently told me that “if you have a problem with FMCG trade you go to the open market to solve it and if you don’t have a problem, you go to the open market to find it”

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