Stay Nimble with these Digital Marketing Trends
Mary-Jane Owen
Digital Marketing Transformation Leader | Asset Digital Communications
Thankfully are clearly on a path to economic recovery (albeit slow) and we all deserve congratulations for making it through!
Day to day business is not be the same. Our day to day lives have changed too. It's within this context that we have developed this projection on trends. These are the absolute, bang-on solutions to drive your business to grow and success.
No matter if you are a small manufacturer, a distributor, a non-profit or an online e-commerce brand – these Digital Marketing Trends for 2021 are meant for you!
1. Rethinking your business model
The need for the hour is to re-imagine your business according to the needs of the customer. Your customer is not walking into your store, this means you must take your store to the customer.
More on Changing Face of Digital
2. E-commerce or a Multi-channel Approach
We agree E-commerce is not for everybody, nor is building an app. What is the next best option then? As a small business, you are already competing with big brands and their universal presence. How to keep your customers in business with you?
More on Multi-channel Approach
3. Small Business Competition Intensifies
Just having a business website or social media presence is not enough. You need to optimize your presence, invest in strategic reach, and start a dialogue with your customers.
4. Subscriber-base Is Your Biggest Asset
Been in business for 10, 20, or 30 years? Popular in your neighborhood? Are you the community’s favorite shop? Bank on your loyal customer base, we tell you how.
5. Re-evaluating Social Media Presence
Yes, the number of social media platforms is a little crazy. How many social media business accounts do you have? In 2021, that answer is not important. What is important is how you serve your customers with relevant content.
We hope we have added a valuable insights and some clear direction to stay compelling and growing in 2021. You know your customers like nobody else. Stay nimble and pro-active in this new post-COVID world.
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