Stay loyal Stay local.

Many Small Businesses possess the ability to respond and adapt quickly to changing economic circumstances. This is because Small Businesses are very agile, customer- focused and understand the needs of their community.

 But what Small Businesses need, now more than ever, are LOYAL CUSTOMERS.

So, it is vitally important that you, the local customer, remain loyal to your favourite small businesses during this crisis, call it economic or pandemic. This loyalty means that Small Businesses will be able to stay afloat during these extremely tough times, which will then further strengthen our local economies for the future.

 The importance of Small Business to local communities is emotionally rooted in buying and selling with friends and neighbours. This importance in rural areas and big cities is also seen in the economic benefits of shopping locally. In some towns and villages, a Small Business is the only type that can survive while serving a reduced population.

 And in a big city, Small Businesses run the risk of being overrun by Big Box Stores and, while offering a more diverse choice of stock and provide unique and personalized customer experiences, they still need your support.

Small Businesses reinvest in their own community. (€7 out of every €10 stays in community) and Small Businesses are job creators, and most of those jobs are for locals.

Support the front line of your local economy by shopping at local small businesses and, while you’re at it, buy Irish quality products and insist on the Irish brand every time, even if it isn’t displayed.