The most successful sales reps understand that staying connected is never an afterthought. It’s a strategy. Being connected is part of the relationship building process, and it comes with action steps as well as intentional messaging.
The most common venues for connecting and retaining business relationships include:
- Social Media
- Individual Emails
- Email Marketing
So what are some of the more creative ways for sales and anyone representing your company to stay connected?
Here’s a collection of creative ideas for staying connected with your best and favorite business contacts.
- Show your appreciation Send a hand written extra large notecard or a thoughtful promotional product expressing appeciation - maybe include a gift card to a local business or coffee shop for your next in-person meeting.
- Be more active on social media Don’t rely exclusively on the marketing department in this social setting. Create your own conversation with clients and contact. Share their celebrations and contribute to their discussions to stay top of mind here.
- Create a follow-up routine Use a CRM or calendar tool to set timers so you are consistenly following up after meetings or phone calls. Consider using LinkedIn to “Get Into a Touchpoint Rhythm”
- Share relevant industry news When you see an exciting article, copy that link and email it to your top level connections. If it involves a controversarial subject, ask what they think. If it’s innovative, ask how they might incorporate the new idea.
- Connect your connections "By referring your prospects to others who can benefit from their services, you can help them grow their business and build stronger relationships in the process.”
Staying connected can be as joyful as it is productive. This fall, make sure your strategy is not an afterthought.
