Stay ahead of the marketing trends that matter with our latest resources
The rise of de-influencing ??
The value of the global influencer market has climbed over the last few years - reaching a huge 16.4 billion US dollars in 2022. The figures suggest this form of marketing is here to stay, and brands need to keep up with influencer trends in order to reach their target markets. The term ‘de-influencing’ is the most recent trend to gain popularity on TikTok as a result of the current economic and environmental crisis.?
Influencers using this new hashtag are posting videos that advise their followers on ‘what not to purchase’, suggesting affordable alternatives instead.?
Our blog delves deeper into the reasons behind why influencers are choosing to hop on this trend, and how brands should be reacting.
Our second wave of our Nottingham Digital Summit speakers has been announced???
This next wave of speakers is full of experts with backgrounds across a multitude of specialisms: including paid media, strategy, creative, experience and SEO. With a breadth of marketing specialisms being covered, and our speakers coming from a variety of sectors, with everything from ecommerce to the charity sector, there will undoubtedly be insights to suit every marketer's needs.?
This year we’ve not got two, but three stages, meaning there are still many more names to come ??Make sure to keep your eyes peeled and grab an early bird ticket before prices rise.
Take a look at who’ll be taking to the stage and sharing their insights this summer, over on our blog
Our line-up ??
Marketing in a recession webinar: part one???
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Save the date! On 5th April, we’ll be hosting the first part of our new webinar series - exploring the struggles of marketing in a recession, and how you can use a well-planned marketing strategy to come out on the other side even stronger than before. Our Strategy Director, Julie Reid , Head of Paid Media, Jack Brown , and Paid Media Team Lead, Alex Jackson , will be discussing whether you should continue investing in your advertising during a recession.
You’ll discover:
?Which big questions and factors you should be considering when planning media activity over the next 6 to 9 to 12 months.
??Essential activities you should be doing to maintain momentum right now - what about activity that will help you pull ahead of competitors?
?? Where B2B brands can get the most out of their budgets, and where B2C brands can get the most out of theirs.?
?? How you should view experimentation and test-and-learn activity during tough economic times.
??Proper measurement and attribution is essential when proving the return on marketing investment. They’ll take you through what you need to do to ensure this in place and what you should be tracking.
Places are limited for the free webinar.
#wpeDECODE is back! ??
We’re a proud sponsor of #wpeDECODE , @WPEngine’s annual developer conference.?
Join us on 21st (APAC and US) and 23rd March (EMEA) to learn about the technology and trends that are shaping our digital world.